Industry News

Jan 8, 20211 min read

More Records in December for CBC Clients!

By Matt Hayward Despite the current challenges we all face, many CBC clients continued to have fantastic sales numbers in December just...

Jan 5, 20212 min read

#1 in the US, 2 years in a row! Brandon Ford & CBC!

By Matt Hayward CBC congratulates Brandon Ford in Tampa on their 2nd year in a row as the #1 volume new Ford dealer in the United States!...

Dec 30, 20204 min read

What Makes up Your Dealership’s Brand?

Be honest. As a dealership owner, manager, or employee, have you given thought to your dealership’s brand? If your answer is yes, great!...

Dec 12, 20203 min read

Marketing Strategies for Dealerships Looking to Grow

One of our most common questions from growing dealerships is: “How do we grow to be like Brandon Ford?” The short answer is time,...

Dec 1, 20202 min read

#1 New Ford Dealer in the US – Nov. 2020! Brandon Ford & CBC!

By Matt Hayward CBC congratulates Brandon Ford in Tampa on being the #1 volume new Ford dealer in the United States for November 2020!...

Nov 30, 20202 min read

Why Do Market Research at Your Dealership or Group?

Over the years, many auto dealers have asked, “Why should I invest in market research? Is it worth it? Can I afford it?” In most cases,...

Nov 24, 20203 min read

Can an Agency Work with My In-Dealership Marketing Team?

YES!! That’s it. That’s the blog. (Just kidding.) Having an in-house marketing team and an agency may feel complicated and / or...

Nov 13, 20204 min read

The Digital Metrics That Matter for Dealerships

When it comes to metrics and analytics, digital marketing for automotive dealers can often seem like an overwhelming maze of numbers and...

Nov 6, 20201 min read

CBC Automotive Marketing Clients’ Success Continues in October!

By Matt Hayward Despite the current challenging times, many CBC clients continued to have great sales numbers in October, just as they...

Nov 3, 20203 min read

7 Tips for More-Productive Digital Vendor Meetings

Going into a meeting (whether in-person, online, or on a call) with a digital vendor can seem daunting for some automotive dealership...

Oct 30, 20204 min read

Guidelines for Building a Successful Automotive Marketing Strategy

In my time as a marketing professional, I have heard a lot of interesting phrases thrown around by clients: “We need something that will...

Oct 21, 20202 min read

The Basics of OTT with CBC

By now most dealers have heard the acronym “OTT” thrown around during numerous media pitches. OTT is a medium that started to emerge a...

Oct 14, 20203 min read

How to Perfect Your Upcoming Dealership Video Shoot

Good preparation leads to good results. That’s especially true when it comes to coordinating production shoots at your dealership. Being...

Oct 8, 20205 min read

What You Need to Know About Automotive Advertising Compliance for Nissan Dealerships

Each automotive manufacturer advertising program is different. In this article, we will explore Nissan – a manufacturer that runs a...

Oct 7, 20201 min read

CBC Automotive Marketing Clients’ Success Continues in September!

By Matt Hayward Despite the current challenging times, many CBC clients continued to have great sales numbers in September, just as...

Sep 30, 20203 min read

Keep Your Dealership’s Marketing Expectations in Check

If you’ve spent any time in the car business, you’ve experienced the customer who visits your dealership and wants the “Premier Platinum...

Sep 23, 20204 min read

A Quick Guide to Basic Digital Marketing Terms and Definitions for Car Dealers

Welcome to the wide world of Digital Marketing! As you probably know, Digital Marketing uses the Internet, e-mail, social media, mobile...

Sep 14, 20204 min read

Why Your Dealership Needs an Automotive Marketing Agency More Than Ever

By Matt Hayward Just 7 months ago, it was business as usual in the retail auto industry. We all know what happened next. Since early...

Sep 8, 20202 min read

CBC Automotive Marketing Clients are Setting Records: August 2020

By Matt Hayward Despite the challenging times we all find ourselves in, many CBC clients continued to have great sales numbers in August,...

Sep 5, 20202 min read

#1 new & #1 CPO Ford Dealer in the US – Brandon Ford & CBC!

By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...

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