By Matt Hayward Despite the current challenges we all face, many CBC clients continued to have fantastic sales numbers in December just...

By Matt Hayward CBC congratulates Brandon Ford in Tampa on their 2nd year in a row as the #1 volume new Ford dealer in the United States!...

Be honest. As a dealership owner, manager, or employee, have you given thought to your dealership’s brand? If your answer is yes, great!...

One of our most common questions from growing dealerships is: “How do we grow to be like Brandon Ford?” The short answer is time,...

By Matt Hayward CBC congratulates Brandon Ford in Tampa on being the #1 volume new Ford dealer in the United States for November 2020!...

Over the years, many auto dealers have asked, “Why should I invest in market research?  Is it worth it? Can I afford it?”  In most cases,...

YES!! That’s it. That’s the blog. (Just kidding.) Having an in-house marketing team and an agency may feel complicated and / or...

When it comes to metrics and analytics, digital marketing for automotive dealers can often seem like an overwhelming maze of numbers and...

By Matt Hayward Despite the current challenging times, many CBC clients continued to have great sales numbers in October, just as they...

Going into a meeting (whether in-person, online, or on a call) with a digital vendor can seem daunting for some automotive dealership...

In my time as a marketing professional, I have heard a lot of interesting phrases thrown around by clients: “We need something that will...

By now most dealers have heard the acronym “OTT” thrown around during numerous media pitches. OTT is a medium that started to emerge a...

Good preparation leads to good results. That’s especially true when it comes to coordinating production shoots at your dealership. Being...

Each automotive manufacturer advertising program is different.  In this article, we will explore Nissan – a manufacturer that runs a...

By Matt Hayward Despite the current challenging times, many CBC clients continued to have great sales numbers in September, just as...

If you’ve spent any time in the car business, you’ve experienced the customer who visits your dealership and wants the “Premier Platinum...

Welcome to the wide world of Digital Marketing! As you probably know, Digital Marketing uses the Internet, e-mail, social media, mobile...

By Matt Hayward Just 7 months ago, it was business as usual in the retail auto industry. We all know what happened next. Since early...

By Matt Hayward Despite the challenging times we all find ourselves in, many CBC clients continued to have great sales numbers in August,...

By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...