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- Sep 2, 2020
- 2 min
Media Buying 101 – Basic Terms & Definitions
There’s a vast amount of advertising jargon out there, and it can be intimidating when you hear terms you are unfamiliar with. This can...
- Sep 1, 2020
- 2 min
Share of Market and Share of Mind: The Keys to Your Dealership’s Marketing Message
The best advertising campaigns have two message components: “Share of Market” and “Share of Mind”. The Share of Market component...
- Aug 28, 2020
- 4 min
Five Signs You Need a New Marketing Agency at Your Dealership
Whether you have worked with your current agency for five months or five years, when is it time to pull the plug and hire a new...
- Aug 19, 2020
- 2 min
Dealing with a COVID-19 Outbreak at Your Dealership
We’re now months into our shared COVID reality. Customers don’t expect businesses to be perfect, but they do expect them to pragmatic,...
- Aug 12, 2020
- 4 min
Everything You Need to Know About FCA Co-Op for Chrysler-Dodge-Jeep-Ram-Fiat Dealerships
Every automotive manufacturer advertising co-op program is different. If you’re new to FCA co-op, or just doing research, here’s...