By Faith Logan – CBC Research Director (with Shenelle Diprisco) Through the last 15 months, the world has been dealing with the COVID-19...

Over the years, many auto dealers have asked, “Why should I invest in market research?  Is it worth it? Can I afford it?”  In most cases,...

Following the initial rush to respond to the current pandemic, customers and businesses are still adjusting to its fallout. People’s...

By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers...

As this uncertain time continues on, the main concern on most people’s minds is how to stay safe and healthy. The ways to do this seem to...

By Matt Hayward CBC Automotive Marketing would like to congratulate Archie Cochrane Ford on becoming the #1 new Ford Dealer in the...

Marshall McLuhan was a Canadian philosopher born in 1911.  He passed in 1980 but his treatise on advertising set forth in 1964 is still...

Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this:  You cannot generalize or...

This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...

By Matt Hayward CBC Automotive Marketing is proud to congratulate Brandon Ford on being the #2 volume Ford Dealer in the World for 2018,...

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’.  And in the process, discovered the world of...

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...

By Matt Hayward In May 2018, construction was completed on the all-new Marc Motors CDJR in Sanford, ME and its doors opened for business....

There is a resurgence in the use of the telephone by customers seeking information on availability and pricing.  While many thought the...

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand!  Why do people buy from you?  For decades we’ve trained...

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...

The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12).  The Platinum Rule is the...

The word ‘experiential’ is a Latin word from the 1600s relating to our actions from ‘learned’ experiences.  From a customer’s...

There are a lot of ways to power-up your ad effectiveness.  Here’s my top five! 1.  Research Now, more than ever, you need real-time...

How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors...