Industry News

Jul 23, 2021
2 min

Media Buying & the Pandemic – Part One: The Impact on Media Habits

By Faith Logan – CBC Research Director (with Shenelle Diprisco) Through the last 15 months, the world has been dealing with the COVID-19...

Nov 30, 2020
2 min

Why Do Market Research at Your Dealership or Group?

Over the years, many auto dealers have asked, “Why should I invest in market research? Is it worth it? Can I afford it?” In most cases,...

Jul 30, 2020
2 min

Market Research Gives Your Automotive Dealership an Advantage During Uncertain Times

Following the initial rush to respond to the current pandemic, customers and businesses are still adjusting to its fallout. People’s...

Jun 10, 2020
4 min

Online Car-Buying is Here to Stay. Is Your Dealership On-Board?

By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers...

Apr 7, 2020
3 min

Navigating the Traditional Media Landscape of COVID-19

As this uncertain time continues on, the main concern on most people’s minds is how to stay safe and healthy. The ways to do this seem to...

Oct 1, 2019
2 min

From #13 to #1 in the Northwest US, Again! – Archie Cochrane Ford & CBC

By Matt Hayward CBC Automotive Marketing would like to congratulate Archie Cochrane Ford on becoming the #1 new Ford Dealer in the...

Aug 2, 2019
4 min

The Medium is The Message…But Creative is Still King!

Marshall McLuhan was a Canadian philosopher born in 1911. He passed in 1980 but his treatise on advertising set forth in 1964 is still...

Apr 8, 2019
4 min

Media Report: Who Why What When Where!

Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or...

Mar 3, 2019
6 min

The Power of Aggressive Broadcast Negotiation

This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...

Feb 12, 2019
2 min

Congrats to Brandon Ford – 2018 #2 Ford Dealer & #1 F-Series Dealer in the World!

By Matt Hayward CBC Automotive Marketing is proud to congratulate Brandon Ford on being the #2 volume Ford Dealer in the World for 2018,...

Feb 2, 2019
4 min

‘OVER-THE-TOP’ Advertising

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’. And in the process, discovered the world of...

Oct 30, 2018
4 min

Advertise Used…Sell New!

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...

Oct 5, 2018
2 min

#1 in the State in just 5 Months…Marc Motors CDJR & CBC!

By Matt Hayward In May 2018, construction was completed on the all-new Marc Motors CDJR in Sanford, ME and its doors opened for business....

Sep 1, 2018
5 min

Phone Power!

There is a resurgence in the use of the telephone by customers seeking information on availability and pricing. While many thought the...

Jul 27, 2018
6 min

The ‘BIG 5’ of Marketing Success!

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained...

Jun 1, 2018
4 min

Your Best Advertising Target

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...

Apr 28, 2018
4 min

Platinum Rule Marketing!

The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12). The Platinum Rule is the...

Apr 1, 2018
5 min

Mastering ‘Experiential’ Marketing!

The word ‘experiential’ is a Latin word from the 1600s relating to our actions from ‘learned’ experiences. From a customer’s...

Feb 28, 2018
4 min

5 Ways to Power-Up Your Advertising Effectiveness!

There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time...

Feb 26, 2018
2 min

Ford Website Providers: Who Are They and How Do You Choose?

How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors...

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