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Many in our industry were deeply moved by the passing of a true motivational leader, Zig Ziglar, this past November. I thought I’d honor...

A little secret. For almost 20 years some of America’s best dealers have been writing these advertising columns, letting me take the...

The eternal infatuation with marketing to the young is driving many dealers down the wrong marketing highway. I counted nearly 35...

I’m a certified research nut. And my friends at the Center for Media Research (mediapost.com) keep my in-box filled with great stuff from...

Several years ago I shared my 10 favorite advertising/marketing books and got some great feedback from readers who bought and read many...

2010 is going to be a great year. I feel it in my bones. Sort of like that arthritic pain I get just before it rains. Recently I had the...

I know that a number of factory folks read my advertising articles in Dealer Magazine as I receive frequent emails, some good, some bad,...

Last month I had an opportunity to chat with a diverse group of dealers in a small workshop setting about advertising and overall...

Since advertising is just one facet of marketing, let me put my ‘marketeer´ hat on to share some ideas on overall marketing strategy for...