"Everyone's getting the same message [from the OEM] and that doesn't work." - Bob Myhal Everyone is peddling data. Data has become the...

OEM APPROVED MANUACTURING PARTNERSHIP Mazda has officially rolled out their Retail Go-To-Market Plus program and it’s leaving a lot of...

WHY YOU SHOULD PAY ATTENTION TO STELLANTIS ALLOCATION CHANGES – NO MATTER WHAT BRAND YOU SELL By now, I assume you’ve heard about the ...

OPTIMIZE YOUR WEBSITE FOR LEAD GENERATION: A GUIDE FOR AUTOMOTIVE DEALERSHIPS A strong online presence is crucial for automotive...

Structured data, also known as schema markup, is a powerful SEO tool that can enhance your dealership's online visibility and increase...

The switchover to Google Analytics 4 is just around the corner, and this updated Analytics tool is bringing a plethora of new features....

A Customer Data Platform, or CDP, aggregates and organizes customer data from across a variety of channels. For automotive dealers,...

Accelerating Automotive Sales: Harnessing the Power of Facebook Advertising for Dealerships The automotive industry has experienced...

Why Googling Your Business is Not an Effective Way to Gauge Google Ads Performance Don't Google your business name. I mean it. It’s...

The next big change is here, are you ready? Conversations about Artificial Intelligence (or AI) generated content is everywhere. People...

Digital marketing, a rapidly evolving field, relies heavily on metrics and analytics to gauge the success of online campaigns, websites,...

What is a Multi-Channel Email Marketing Campaign? Email marketing is still a valuable channel for reaching customers, but it is evolving....

As of October 2021, there are over 2 million podcasts with over 48 million episodes. According to Infinite Dial, 57% of the US population...

It shouldn’t come as a surprise that 80% of consumers finance their vehicle vs. buying with cash(1), so shouldn’t your website be able to...

In this age of digital advertising, it seems like everyone has a shiny new product or service that promises to get you results. While it...