Industry News

Oct 30, 20184 min read

Advertise Used…Sell New!

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...

Oct 5, 20182 min read

#1 in the State in just 5 Months…Marc Motors CDJR & CBC!

By Matt Hayward In May 2018, construction was completed on the all-new Marc Motors CDJR in Sanford, ME and its doors opened for business....

Sep 7, 20181 min read

Congrats to Sisk Auto Mall on an All-Time Record Month in 8 Categories!

By Matt Hayward CBC Automotive Marketing would like to congratulate Sisk Auto Mall in Hopkinsville, KY on their all-time record month in...

Jul 27, 20186 min read

The ‘BIG 5’ of Marketing Success!

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained...

Jul 21, 20183 min read

What You ‘Auto’ Know: How to Live Happily Ever After With Your Agency

As a media buyer who deals exclusively with automotive clients, I understand the tremendous pressure dealerships are under to keep...

Jul 1, 20184 min read

The Power of Internal Marketing

Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any...

Jun 1, 20184 min read

Your Best Advertising Target

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...

May 10, 20182 min read

Data, a Dealership & Programmatic Display Walk into an Online Bar…

Data—what is it and how can we use it? The simple answer is, it’s everything and we can use it virtually any time. Too broad? Let us...

Apr 28, 20184 min read

Platinum Rule Marketing!

The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12). The Platinum Rule is the...

Apr 20, 20182 min read

Why Google Probably Hates Your Blog Posts

“From our point of view, our quality algorithms do look at the website overall, so they do look at everything that’s indexed.” – John...

Apr 1, 20185 min read

Mastering ‘Experiential’ Marketing!

The word ‘experiential’ is a Latin word from the 1600s relating to our actions from ‘learned’ experiences. From a customer’s...

Mar 15, 20184 min read

How to deal with the Ch-Ch-Ch-CHANGES to Facebook’s News Feed Algorithm

Change. It’s inevitable! This time, it comes by way of Facebook. In January of this year, Mark Zuckerburg announced Facebook would be...

Feb 28, 20184 min read

5 Ways to Power-Up Your Advertising Effectiveness!

There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time...

Feb 16, 20181 min read

Channeling Adversity to Become #1 in the State – Marc Motors Nissan & CBC!

By Matt Hayward What does it take to be the #1 dealer in your state? Hint: It’s not shiny marble floors and crystal chandeliers! Just ask...

Feb 2, 20183 min read

Automotive Marketing Insights: Using Promotion Extensions to Dramatically Increase Click Thru Rates

By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the...

Jan 31, 20184 min read

Advertising Your Tech-spertise!

Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the...

Jan 2, 20182 min read

Are Your Customers ‘Attitudinally Loyal’, And Why Should You Care? (Part 2)

(Part 2 of 2) Part 1 of this series discussed the differences between behavioral loyalty and attitudinal loyalty, and why...

Dec 2, 20173 min read

Click Thru Rate: The Building Block of Successful Digital Campaigns

Originally posted in AutoSuccess Online on 11/2/17 Digital marketing at its worst isn’t much better than putting up a billboard next to...

Nov 28, 20174 min read

Professional Voice-Over Secrets

If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone...

Oct 19, 20171 min read

Free Educational Audio for Dealerships: Using Big Data to Your Advantage!

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...

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