Truck inventory at an independent dealership with CBC Automotive Marketing

Others Pitch.
We Partner.

Marketing as unique as your dealership.

A Jeep Grand Cherokee from Top dealership Foss Motors, a client of CBC, parked in front of a house.

Our independence from "preferred vendor status" means will never be micromanaged by the manufacturer. With our eyes focused solely on your dealership's goals, our team can move faster, delivering the results you expect.

1. Independent

A Toyota Tundra from Rochester Toyota, a client of CBC, parked in front of a dealership.

Copy cat creative is boring and ineffective - bold, brand-focused creative makes the difference. Every top dealership has a distinct look, sound, and presence, all curated by the CBC Automotive Marketing team.

2. Creative

A jeep with it's hood open sits inside an independent dealership.

You need a marketing team ready to roll when the offers drop, not a marketing team that drops the ball. We’ve been working directly with dealers for over 40 years, so we know what it takes to keep things moving.

3. Dedicated

What We Do

CBC is a full-service automotive marketing agency. That means we handle every channel your dealership needs to reach buyers — from the first moment they see your name to the moment they walk through your door — under one roof, with one consistent strategy and one accountable team.

Capture
Demand

Search engine marketing, social media advertising, conquest email, programmatic display, and a unified analytics dashboard — all built around your inventory, your market, and your brand voice. When you work with CBC, you never need to wonder about the next big thing. We're already there.

Convert More

Boost
Awareness

CTV and OTT streaming TV, traditional TV and cable, radio, streaming audio, and out-of-home advertising — planned, bought, and produced in-house by a team that advocates for your dealership at every step. Broad media that builds recognition and drives buyers to your door.

Expand Reach

Grow
Market Share

CBC's buyer survey program collects verified, first-party data directly from your customers at the point of sale — telling you exactly who is buying, what media influenced them, and where your budget should go next. No guesswork. No modeled audiences. Real answers from real buyers.

See the Data

Shape
Identity

Every ad, spot, billboard, and campaign asset CBC produces is built specifically for your dealership. No templates. No recycled creative. Your store has a story — we make sure the right buyers hear it, on every channel, in a way that's impossible to ignore.

Unleash Creativity

Who We Work With

CBC works with independent car dealerships across the United States — stores that are serious about growing their business and ready to work with an agency that treats their success as its own.

Over more than 40 years in the automotive industry, we have partnered with dealerships from the Northeast to the Southwest, serving markets large and small, across nearly every vehicle brand. Our clients choose CBC because they want something the big-box platforms can't offer: a team that knows their market, knows their buyers, and builds everything around their specific dealership — not a standardized playbook.

Everything runs smoother when your marketing partner knows the road as well as you do. We do.

Don't just take our word for it. Any of these dealerships will take your call and tell you why they trust CBC with their marketing. Our client relationships don't last months — they last years. Because when the strategy is right, the results speak for themselves.

A map of the United States with states highlighted where CBC's automotive dealerships clients are located.

Industry Insights

Real Dealers. Real Markets. Real Numbers.

CBC's team stays at the leading edge of automotive marketing — tracking shifts in buyer behavior, media consumption, platform changes, and emerging channels so our dealership partners never fall behind. Explore our latest case studies, research findings, and marketing insights below.