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The Customer Moved On. Your Outdated Marketing Didn't.
Why most dealership marketing is still solving a 2015 problem. Your Customers Changed. Your Marketing Is Still Wearing Cargo Shorts. That distinction matters, because most dealership marketing strategies I see are built around a market that doesn't exist anymore, sold to a buyer who stopped behaving that way three SAAR cycles ago. The inventory mix shifted. Interest rates moved. OEM incentives expanded, contracted, expanded again. Dealers and their agencies obsess over those
Bob Myhal
4 min read
Unlocking the Power of Amazon OTT: A Revolutionary Approach to Automotive Marketing
Streaming isn't new, but some dealerships have yet to embrace the benefits an OTT presence can have for them. Kia Country of Savannah has embraced OTT and participated in a Case study with Amazon to increase market share, brand recognition, and sales.
Hillary Turner
4 min read
Jim Boldebook - A Tribute
Described as a visionary, a hard worker, and most importantly: a good man, Jim Boldebook created CBC Automotive Marketing over forty...
CBC Automotive Marketing
2 min read
Jim Boldebook - CBC Employee Tributes - Part 1
Several CBC employees share their favorite memories of Jim Boldebook, founder of CBC Automotive Marketing.
CBC Automotive Marketing
4 min read
Jim Boldebook - Employee Tributes Part 2
Several CBC employees share their favorite memories of Jim Boldebook, founder of CBC Automotive Marketing.
CBC Automotive Marketing
4 min read
Auto is for Everyone: Pete Kelso
Auto is For Everyone focuses on the diverse people and experiences across the automotive industry. This week's blog highlights Pete Kelso.
AJ Shingleton
5 min read
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