Industry News

May 17, 20203 min read

Automotive Search Marketing Trends – May 2020

“The measure of intelligence is the ability to change.” – Albert Einstein Change is inevitable. The most successful businesses are those...

May 13, 20203 min read

How Auto Dealers Can Control Their Narrative During COVID-19

If your local grocery store is anything like mine, you’re seeing an eclectic mix of customer face coverings. Some wear medical-grade...

May 4, 20202 min read

Bucking the Sales Trend – April 2020 Edition

By Matt Hayward There’s no question that COVID-19 has had a major effect on our industry. US auto sales in April, 2020 were down to an...

Apr 3, 20202 min read

Bucking the Sales Trend – March 2020 Edition

By Matt Hayward There’s no way to sugarcoat it…these are challenging times for everyone, in the automotive industry and otherwise....

Apr 2, 20202 min read

COVID-19 & Your Marketing Message – CBC’s Outlook

As we all work through the changing landscape of COVID-19, CBC has been writing a lot of copy we’ve never had to write before in our 37...

Jan 3, 20202 min read

Congrats to CBC’s #1 Clients!

By Matt Hayward CBC Automotive Marketing would like to congratulate our dealer-partners who are currently #1. We’re proud to be a small...

Dec 1, 20194 min read

The Power of Used Car Marketing!

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...

Nov 1, 20194 min read

Marketing That’s Moving the Metal!

Over the past three months I’ve reached out to some of the most successful dealers I know for feedback on advertising and marketing...

Oct 2, 20194 min read

Is Your Marketing Reaching The Older Consumer?

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of...

Oct 1, 20192 min read

From #13 to #1 in the Northwest US, Again! – Archie Cochrane Ford & CBC

By Matt Hayward CBC Automotive Marketing would like to congratulate Archie Cochrane Ford on becoming the #1 new Ford Dealer in the...

Sep 2, 20194 min read

‘Medium and Message’ Magic!

Last month I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every...

Aug 2, 20194 min read

The Medium is The Message…But Creative is Still King!

Marshall McLuhan was a Canadian philosopher born in 1911. He passed in 1980 but his treatise on advertising set forth in 1964 is still...

Jun 4, 20195 min read

Bring Them to YOUR Website!

Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to...

May 6, 20195 min read

Broadcast Advertising: Back To The Future!

I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with...

Apr 8, 20194 min read

Media Report: Who Why What When Where!

Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or...

Mar 3, 20196 min read

The Power of Aggressive Broadcast Negotiation

This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...

Feb 12, 20192 min read

Congrats to Brandon Ford – 2018 #2 Ford Dealer & #1 F-Series Dealer in the World!

By Matt Hayward CBC Automotive Marketing is proud to congratulate Brandon Ford on being the #2 volume Ford Dealer in the World for 2018,...

Feb 2, 20194 min read

‘OVER-THE-TOP’ Advertising

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’. And in the process, discovered the world of...

Jan 4, 20194 min read

More Success Secrets of Used Car Marketing

After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...

Dec 2, 20184 min read

Power of the Spoken Word!

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116...

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