“The measure of intelligence is the ability to change.” – Albert Einstein Change is inevitable. The most successful businesses are those...

If your local grocery store is anything like mine, you’re seeing an eclectic mix of customer face coverings.  Some wear medical-grade...

By Matt Hayward There’s no question that COVID-19 has had a major effect on our industry. US auto sales in April, 2020 were down to an...

By Matt Hayward There’s no way to sugarcoat it…these are challenging times for everyone, in the automotive industry and otherwise....

As we all work through the changing landscape of COVID-19, CBC has been writing a lot of copy we’ve never had to write before in our 37...

By Matt Hayward CBC Automotive Marketing would like to congratulate our dealer-partners who are currently #1. We’re proud to be a small...

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...

Over the past three months I’ve reached out to some of the most successful dealers I know for feedback on advertising and marketing...

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of...

By Matt Hayward CBC Automotive Marketing would like to congratulate Archie Cochrane Ford on becoming the #1 new Ford Dealer in the...

Last month I shared ideas on why content/creative is still king.  You can be on every medium, dot every digital ‘I’, saturate every...

Marshall McLuhan was a Canadian philosopher born in 1911.  He passed in 1980 but his treatise on advertising set forth in 1964 is still...

Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to...

I remember when I had to wear a tie every day for business.  I bought a lot of ties because every year the fashion gurus in concert with...

Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this:  You cannot generalize or...

This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...

By Matt Hayward CBC Automotive Marketing is proud to congratulate Brandon Ford on being the #2 volume Ford Dealer in the World for 2018,...

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’.  And in the process, discovered the world of...

After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact.  The results were stunning. 116...