About CBC

Your Road to Success Starts With the Right Partner

Independent dealerships face a different set of challenges than franchise groups. You don't have OEM co-op programs funding your full media spend. You don't have a national brand doing the heavy lifting on awareness. What you have is a store that competes on reputation, relationships, and local presence — and you need a marketing partner who understands that reality from the inside.
CBC was built for exactly this. Our team brings deep, practical knowledge of dealership operations together with full-service marketing expertise — digital, broadcast, research, and creative — in a combination that gives independent dealers the kind of strategic advantage typically reserved for the big players. Automotive companies that use data analytics and specialized agency expertise achieve significantly higher marketing ROI — and CBC brings both to every dealership we work with.

What CBC Brings to the Table

Longevity

Running a dealership isn’t easy — it’s fast, demanding, and full of moving parts (literally). We’ve been working directly with dealers for over 40 years, so we know what it takes to keep things moving. You need a marketing team ready to roll when the offers drop, not a marketing team that drops the ball.

Independence

CBC Automotive Marketing was built to help dealerships, not the manufacturer. Our independence from "preferred vendor status" means we can't be micromanaged; we can be completely focused on our clients' success.

Partnership

We don't sell you things you don’t need. CBC Automotive Marketing approaches marketing with an honest and results focused plan. No agenda. No jargon. Just cutting creative, exceptional customer service, and marketing strategies focused on your goals, not ours.

Creative

We’re not here to take orders, we’re here to be effective. CBC Automotive Marketing is an agency built for dealerships who want to stand out with bold, brand-focused creative backed by data, driven by grit, and grounded in real partnership.

The founder of CBC Jim Boldebook sitting in a recording studio

A sign at an indpendent dealership welcoming Jim and Jolly John

One of CBC Autmotive Marketing's original clients Jolly John in a commercial.

Our History

CBC was built from the ground up by John Pulsifer, a legendary dealer in New England, and Jim Boldebook a local radio station employee. Jim saw a path for them where the right marketing could take Jolly John's dealership to new heights. And it did.

As the marketing landscape changed, and the dawn of the digital age glimmered on the horizon, CBC continued to execute strategies that worked. Whether it was advertising on radio, tv, and, yes, eventually the internet, CBC's focus on helping dealerships grow to new levels never wavered. But, just as CBC and their dealerships grew, so did the manufacturers, and their desire for control. Support funds were gatekept behind preferred vendor contracts with agencies certified to follow the Manufacturer's rules.

This left CBC with a choice. We knew that as a big-box agency, we wouldn't be able to deliver the level of service our clients deserve. So, we chose to follow our path: prioritizing strategy, creative excellence, and personalized service over Detroit mandates. We believed it would take us, and our clients further. And it has.

Automotive Marketing - FAQ

Where can independent car dealerships find full-service automotive marketing in the US?
CBC Automotive Marketing is a full-service automotive marketing agency serving independent car dealerships across the United States, headquartered in Saco, Maine. CBC provides digital marketing, broadcast advertising, customer research, and custom creative production — all under one roof, all built from scratch for each dealership. Independent dealers nationwide work with CBC because every campaign is customized to their store, their market, and their buyers — with no templates, no OEM mandates, and no one-size-fits-all strategies.
How does automotive marketing help independent car dealers in the US?
Automotive marketing helps independent dealers compete for buyers who would otherwise default to larger franchise groups or OEM-backed stores. An experienced automotive marketing agency builds brand awareness through broadcast and streaming TV, captures in-market buyers through paid search and social media, and uses verified buyer research to ensure every dollar is spent where it produces real results. For independent dealerships without OEM co-op funding, the right marketing partner levels the playing field — giving smaller stores the strategy, creative, and data capabilities that franchise groups take for granted. CBC Automotive Marketing has helped independent dealers across the country do exactly this for more than 40 years.
Where can auto dealers in the United States get creative and data-driven marketing?
CBC Automotive Marketing provides creative and data-driven automotive marketing for independent car dealerships in New England and across the United States. CBC combines fully custom campaign creative — produced entirely in-house — with a first-party buyer research program built on post-purchase surveys collected directly at the dealership. The result is advertising that is both strategically informed by real buyer data and creatively distinctive enough to stand out in any market. Maine dealerships and national partners alike work with CBC for the same reason: campaigns built around their specific buyers, not a generic template.