By Matt Hayward
CBC Automotive Marketing would like to congratulate Archie Cochrane Ford on becoming the #1 new Ford Dealer in the Northwest United States for August and September, 2019! Despite being located in Billings, Montana, Archie Cochrane Ford bested all dealers in the entire Northwest Region, including major metro markets 800+ miles away like Seattle and Portland!
Archie Cochrane Ford has experienced a meteoric rise since they began with CBC in December, 2017. At that time, they were the #1 new Ford dealer in Montana, but they were #13 overall in the Northwest Region. 2018 was record-setting at Archie Cochrane Ford. Despite the Northwest Region being down overall, and despite Archie Cochrane Ford being over 800 miles from Seattle and Portland, in a location with less than 20% of the population of either city, Archie Cochrane Ford still moved up from #13 to #7 overall in the Region for the year, with sales up 21%! And in 2019 they’ve kept that momentum going, culminating in becoming the #1 new Ford Dealer in the Northwest US for August & September! Plus they’re now the #2 new Ford Dealer in the Northwest US for the entire year to date!
How did Archie Cochrane Ford move up so fast, beating dealers in cities 5 times its size? It’s all about the 3 Ps…People, Product and Promotion. Archie Cochrane Ford has great people who work hard every day to provide their customers with the best experience possible. Ford makes great products that people love to drive. And CBC Automotive Marketing handles their promotion. In December 2017, CBC went right to work doing the custom research & auditing necessary to identify Archie Cochrane Ford’s UMPs (Unique Marketing Positions), their customers’ media habits and where their best opportunities were for ROI. CBC then launched a comprehensive custom marketing strategy, with an effective, data-driven mix of digital and traditional to keep Archie Cochrane Ford in front of potential customers throughout today’s multi-point car-buying journey. The custom creative running across all media is always spirally integrated. Whether it’s traditional radio, Internet radio, television, pre-roll, social media advertising, paid search, point of sale and more…a potential customer sees and hears the same custom message regardless of where they’re consuming media. And from day one, CBC has continued to optimize all of Archie Cochrane Ford’s marketing on an ongoing basis, based on actionable data, to ensure that they’re always moving forward.
CBC is proud to be a small part of Archie Cochrane Ford’s large success!
Whether you sell 30 or 3,000 cars a month, if you have your dealership operations in order, CBC can help take you to the next level. Let’s have a conversation!
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Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.