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Feb 18, 20095 min read
Advertising: Your Auto Brand is Your Only Blue Sky
It’s been a long time since we’ve heard the expression ’blue sky’ in the sale of automobile dealerships. At one time ’blue sky’ was the...
Nov 25, 20086 min read
Back to Basics Advertising and Creative Strategies
“I just don’t know what our message is anymore,” said a California dealer. “Every trick, every con, every hook, every promotion...
Aug 25, 20085 min read
Reorganizing Advertising Budgets Based on What is Important to Customers
"What should I be doing with my advertising?" "How much should I be spending on digital marketing?" "How can I increase traffic on...
Jun 25, 20085 min read
Advertising Freeconomics
The most powerful word in marketing history is still the future of advertising success. And it´s still bringing folks thru the door!...
Mar 23, 20084 min read
Defining Your Brand and Marketing Using Emotion
I´ve researched and written a number of articles on the importance and power of building brand recognition in advertising for Dealer...