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- Feb 18, 2009
- 5 min
Advertising: Your Auto Brand is Your Only Blue Sky
It’s been a long time since we’ve heard the expression ’blue sky’ in the sale of automobile dealerships. At one time ’blue sky’ was the...
- Nov 25, 2008
- 6 min
Back to Basics Advertising and Creative Strategies
“I just don’t know what our message is anymore,” said a California dealer. “Every trick, every con, every hook, every promotion...
- Aug 25, 2008
- 5 min
Reorganizing Advertising Budgets Based on What is Important to Customers
"What should I be doing with my advertising?" "How much should I be spending on digital marketing?" "How can I increase traffic on...
- Jun 25, 2008
- 5 min
Advertising Freeconomics
The most powerful word in marketing history is still the future of advertising success. And it´s still bringing folks thru the door!...
- Mar 23, 2008
- 4 min
Defining Your Brand and Marketing Using Emotion
I´ve researched and written a number of articles on the importance and power of building brand recognition in advertising for Dealer...