Search
- Sep 1, 2020
- 2 min
Share of Market and Share of Mind: The Keys to Your Dealership’s Marketing Message
The best advertising campaigns have two message components: “Share of Market” and “Share of Mind”. The Share of Market component...
- Aug 19, 2020
- 2 min
Dealing with a COVID-19 Outbreak at Your Dealership
We’re now months into our shared COVID reality. Customers don’t expect businesses to be perfect, but they do expect them to pragmatic,...
- Jun 26, 2020
- 4 min
Customer Testimonials Fuel Lasting Relationships and Growth Within Your Dealership
By Matt Hayward Tell it … don’t sell it. Few truer words have ever been spoken in the marketing world. The best way to grow your business...
- Jun 17, 2020
- 4 min
Managing Your Automotive Dealership’s Online Reputation During COVID-19
Protecting your brand is essential for any business. But in the time of COVID-19, it’s more important than ever to pay extra attention to...
- Jun 10, 2020
- 4 min
Online Car-Buying is Here to Stay. Is Your Dealership On-Board?
By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers...