Industry News

Sep 1, 20202 min read

Share of Market and Share of Mind: The Keys to Your Dealership’s Marketing Message

The best advertising campaigns have two message components: “Share of Market” and “Share of Mind”. The Share of Market component...

Aug 19, 20202 min read

Dealing with a COVID-19 Outbreak at Your Dealership

We’re now months into our shared COVID reality. Customers don’t expect businesses to be perfect, but they do expect them to pragmatic,...

Jun 26, 20204 min read

Customer Testimonials Fuel Lasting Relationships and Growth Within Your Dealership

By Matt Hayward Tell it … don’t sell it. Few truer words have ever been spoken in the marketing world. The best way to grow your business...

Jun 17, 20204 min read

Managing Your Automotive Dealership’s Online Reputation During COVID-19

Protecting your brand is essential for any business. But in the time of COVID-19, it’s more important than ever to pay extra attention to...

Jun 10, 20204 min read

Online Car-Buying is Here to Stay. Is Your Dealership On-Board?

By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers...

Jun 9, 20202 min read

CBC Automotive Marketing Clients are Setting Records: May 2020

By Matt Hayward Although many experts agree the worst is now behind us for the auto industry, May 2020 was still a tough month across the...

Jun 5, 20202 min read

Be “Production Prepared”! — Building Your Dealership’s Visual Archive Can’t Wait

CBC has long recommended that dealerships keep a local, up-to-date video and photography library to stand out from competitors. Any...

Jun 3, 20202 min read

Don’t Wait for the Perfect Moment. The Time for Dealers to Act is Now.

From a global pandemic, to domestic protests and riots nationwide, to major brands like Hertz declaring bankruptcy, these are the...

May 20, 20203 min read

Auto Dealer Marketing Messaging During COVID-19 – Mid-May Update

Navigating the COVID-19 pandemic is proving to be the most complex marketing environment in our lifetime. There is no precedent for what...

May 17, 20203 min read

Automotive Search Marketing Trends – May 2020

“The measure of intelligence is the ability to change.” – Albert Einstein Change is inevitable. The most successful businesses are those...

May 13, 20203 min read

How Auto Dealers Can Control Their Narrative During COVID-19

If your local grocery store is anything like mine, you’re seeing an eclectic mix of customer face coverings. Some wear medical-grade...

Apr 3, 20202 min read

Bucking the Sales Trend – March 2020 Edition

By Matt Hayward There’s no way to sugarcoat it…these are challenging times for everyone, in the automotive industry and otherwise....

Apr 2, 20202 min read

COVID-19 & Your Marketing Message – CBC’s Outlook

As we all work through the changing landscape of COVID-19, CBC has been writing a lot of copy we’ve never had to write before in our 37...

Dec 1, 20194 min read

The Power of Used Car Marketing!

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...

Nov 1, 20194 min read

Marketing That’s Moving the Metal!

Over the past three months I’ve reached out to some of the most successful dealers I know for feedback on advertising and marketing...

Oct 2, 20194 min read

Is Your Marketing Reaching The Older Consumer?

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of...

Oct 1, 20192 min read

From #13 to #1 in the Northwest US, Again! – Archie Cochrane Ford & CBC

By Matt Hayward CBC Automotive Marketing would like to congratulate Archie Cochrane Ford on becoming the #1 new Ford Dealer in the...

Sep 2, 20194 min read

‘Medium and Message’ Magic!

Last month I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every...

Aug 2, 20194 min read

The Medium is The Message…But Creative is Still King!

Marshall McLuhan was a Canadian philosopher born in 1911. He passed in 1980 but his treatise on advertising set forth in 1964 is still...

Jun 4, 20195 min read

Bring Them to YOUR Website!

Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to...

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