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- May 6, 2019
- 5 min
Broadcast Advertising: Back To The Future!
I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with...
- Apr 8, 2019
- 4 min
Media Report: Who Why What When Where!
Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this:Â You cannot generalize or...
- Mar 3, 2019
- 6 min
The Power of Aggressive Broadcast Negotiation
This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...
- Feb 12, 2019
- 2 min
Congrats to Brandon Ford – 2018 #2 Ford Dealer & #1 F-Series Dealer in the World!
By Matt Hayward CBC Automotive Marketing is proud to congratulate Brandon Ford on being the #2 volume Ford Dealer in the World for 2018,...
- Feb 2, 2019
- 4 min
‘OVER-THE-TOP’ Advertising
Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’. And in the process, discovered the world of...