I remember when I had to wear a tie every day for business.  I bought a lot of ties because every year the fashion gurus in concert with...

Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this:  You cannot generalize or...

This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...

By Matt Hayward CBC Automotive Marketing is proud to congratulate Brandon Ford on being the #2 volume Ford Dealer in the World for 2018,...

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’.  And in the process, discovered the world of...

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact.  The results were stunning. 116...

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...

By Matt Hayward In May 2018, construction was completed on the all-new Marc Motors CDJR in Sanford, ME and its doors opened for business....

As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York...

There is a resurgence in the use of the telephone by customers seeking information on availability and pricing.  While many thought the...

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand!  Why do people buy from you?  For decades we’ve trained...

Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any...

Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...

Data—what is it and how can we use it? The simple answer is, it’s everything and we can use it virtually any time. Too broad? Let us...

The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12).  The Platinum Rule is the...

“From our point of view, our quality algorithms do look at the website overall, so they do look at everything that’s indexed.” – John...

There are a lot of ways to power-up your ad effectiveness.  Here’s my top five! 1.  Research Now, more than ever, you need real-time...

How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors...

By Matt Hayward What does it take to be the #1 dealer in your state? Hint: It’s not shiny marble floors and crystal chandeliers! Just ask...