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- Feb 2, 2018
- 3 min
Automotive Marketing Insights: Using Promotion Extensions to Dramatically Increase Click Thru Rates
By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the...
- Dec 31, 2017
- 4 min
Your People Are Your Brand
What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...
- Oct 27, 2017
- 4 min
Tell Your Story!
First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have...
- Sep 28, 2017
- 2 min
Are your customers “attitudinally-loyal”, and why should you care? (Part 1)
(Part 1 of 2) Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty. Behavioral...
- Sep 26, 2017
- 3 min
Your BRAND is Either Growing…or You’re Going!
“Yesterday is history, tomorrow is a mystery and today is a gift; that’s why they call it the present.” -Eleanor Roosevelt Tomorrow, in...