By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the...

What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...

First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have...

(Part 1 of 2) Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty.  Behavioral...

“Yesterday is history, tomorrow is a mystery and today is a gift; that’s why they call it the present.” -Eleanor Roosevelt Tomorrow, in...

In advertising, just as in every other aspect of your business, attitude IS everything.  The tone, the message, the inflection, the...

Since 1989, I have been producing radio ads for car dealerships across the USA for CBC Automotive Marketing and I’d love to share this...

achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots...

Words matter on the web. They matter a great deal. And as we all know by now, the web is extraordinarily efficient at getting the word...

Business etiquette A rule of etiquette in business, at the dinner table, at the barbershop —is “never talk about religion or politics”....

The success of a dealership One thing I have learned since starting my career in automotive marketing is there are many factors which go...

For most car dealers every weekend is a sale. The same basic offers with a different theme or tag-line. Unfortunately, the shoppers know...

Twenty five years ago a dealer client of the ad agency I founded told a friend that he had two advertising agencies…in-house (and as he...

Three years ago I shared these marketing ideas in a Dealer Communications article and received some pretty amazing feedback. One Midwest...

Everyone likes a warm welcome…especially in new surroundings. Research has clearly demonstrated that a customer who has an exceptional...

What is an Ambassador Customer? Every good dealer has a number of ‘Ambassador’ customers.  These customers are ‘off the scale’ satisfied....

By Matt Hayward For decades now, CBC Advertising has been touting the benefits of spirally integrated ad campaigns, where all of the...

About 10 years ago I wrote my first article in Dealer Magazine on the concept of 'Spiral Integration', where the objective is to utilize...

Given the chance, what would each and every employee of your organization say in a thirty-second advertisement? My friend Roy, General...

There are millions of potential car buyers waiting pensively for a ‘sign’ that this is the right time to buy. They’re waiting for someone...