Industry News

Feb 2, 20183 min read

Automotive Marketing Insights: Using Promotion Extensions to Dramatically Increase Click Thru Rates

By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the...

Dec 31, 20174 min read

Your People Are Your Brand

What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...

Oct 27, 20174 min read

Tell Your Story!

First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have...

Sep 28, 20172 min read

Are your customers “attitudinally-loyal”, and why should you care? (Part 1)

(Part 1 of 2) Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty. Behavioral...

Sep 26, 20173 min read

Your BRAND is Either Growing…or You’re Going!

“Yesterday is history, tomorrow is a mystery and today is a gift; that’s why they call it the present.” -Eleanor Roosevelt Tomorrow, in...

Aug 25, 20174 min read

Advertising ‘Attitude’ is Everything!

In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the inflection, the...

Jul 31, 20172 min read

Insight Into Producing Automotive Radio Advertisements

Since 1989, I have been producing radio ads for car dealerships across the USA for CBC Automotive Marketing and I’d love to share this...

Oct 26, 20163 min read

Piggyback Power!

achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots...

Oct 20, 20162 min read

Content is Still King: Or Why Poets are Better than Sales Reps

Words matter on the web. They matter a great deal. And as we all know by now, the web is extraordinarily efficient at getting the word...

Oct 11, 20164 min read

Advertising In The Season of Politics

Business etiquette A rule of etiquette in business, at the dinner table, at the barbershop —is “never talk about religion or politics”....

Sep 20, 20163 min read

Building Your Personal Brand in Automotive

The success of a dealership One thing I have learned since starting my career in automotive marketing is there are many factors which go...

Sep 8, 20163 min read

Your Biggest, Best Sale Ever!

For most car dealers every weekend is a sale. The same basic offers with a different theme or tag-line. Unfortunately, the shoppers know...

Jul 19, 20165 min read

In-House vs. Out-House Advertising

Twenty five years ago a dealer client of the ad agency I founded told a friend that he had two advertising agencies…in-house (and as he...

Jun 5, 20163 min read

5 Steps to More Effective, Efficient Advertising

Three years ago I shared these marketing ideas in a Dealer Communications article and received some pretty amazing feedback. One Midwest...

May 3, 20164 min read

Welcome Wagon Marketing

Everyone likes a warm welcome…especially in new surroundings. Research has clearly demonstrated that a customer who has an exceptional...

Apr 21, 20164 min read

The Power of Passionate Fanatics!

What is an Ambassador Customer? Every good dealer has a number of ‘Ambassador’ customers. These customers are ‘off the scale’ satisfied....

Jun 25, 20154 min read

Spiral Integration Marketing for Car Dealers – Success with Perry Auto!

By Matt Hayward For decades now, CBC Advertising has been touting the benefits of spirally integrated ad campaigns, where all of the...

Nov 16, 20094 min read

Putting Spiral Integration Into Play

About 10 years ago I wrote my first article in Dealer Magazine on the concept of 'Spiral Integration', where the objective is to utilize...

Jun 18, 20095 min read

Auto Advertising – 30-Second Ad Challenge

Given the chance, what would each and every employee of your organization say in a thirty-second advertisement? My friend Roy, General...

May 24, 20095 min read

Auto Advertising Nudge for Purchasers to Buy

There are millions of potential car buyers waiting pensively for a ‘sign’ that this is the right time to buy. They’re waiting for someone...

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