CBC Automotive Marketing Blog

Automotive Marketing in an Election (and COVID) Year: 5 Basic Strategies for Success

May 22, 2020

20/20 Isn’t Perfect. Neither is Advertising During Political. As if election years aren’t wild enough, 2020 has handed us COVID-19, introduced us to murder hornets and has further fueled... Read More

Auto Dealer Marketing Messaging During COVID-19 – Mid-May Update

May 20, 2020

Navigating the COVID-19 pandemic is proving to be the most complex marketing environment in our lifetime. There is no precedent for what to say. There is no road map for... Read More

Automotive Search Marketing Trends – May 2020

May 17, 2020

“The measure of intelligence is the ability to change.” – Albert Einstein Change is inevitable. The most successful businesses are those that can adapt quickly to new challenges as they... Read More

How Auto Dealers Can Control Their Narrative During COVID-19

May 13, 2020

If your local grocery store is anything like mine, you’re seeing an eclectic mix of customer face coverings. Some wear medical-grade masks, reinforced with disposable gloves on both hands. Others... Read More

Bucking the Sales Trend – April 2020 Edition

May 4, 2020

There’s no question that COVID-19 has had a major effect on our industry. US auto sales in April, 2020 were down to an annualized pace of just 8.6 million vehicles,... Read More

Navigating the Traditional Media Landscape of COVID-19

April 7, 2020

As this uncertain time continues on, the main concern on most people’s minds is how to stay safe and healthy. The ways to do this seem to be clear: stay... Read More

Bucking the Sales Trend – March 2020 Edition

April 3, 2020

There’s no way to sugarcoat it…these are challenging times for everyone, in the automotive industry and otherwise. However, dealerships being named essential in many places underscores their importance in the... Read More

COVID-19 & Your Marketing Message – CBC’s Outlook

April 2, 2020

As we all work through the changing landscape of COVID-19, CBC has been writing a lot of copy we’ve never had to write before in our 37 years as an... Read More

#1 new & #1 CPO Ford Dealer in the US for 2019 – Brandon Ford & CBC!

February 3, 2020

CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford dealer in the United States for all of... Read More

Congrats to CBC’s #1 Clients!

January 3, 2020

CBC Automotive Marketing would like to congratulate our dealer-partners who are currently #1. We’re proud to be a small part of their large success! Brandon Ford – Tampa, Florida... Read More