CBC Automotive Marketing Blog

Concrete Strategies for Dealership Success

September 20, 2023

Concrete Strategies to drive Dealership Success Amidst Tightening Demand Over the course of the past 12 months, the challenges facing automotive dealerships have shifted dramatically. Dealers have rapidly gone from... Read More

The Potential UAW Strike and the Impact on Dealerships

September 11, 2023

Right now it feels like everyone is going on strike, from UPS, to SAG-Aftra, and now (potentially) the UAW. We’re breaking down the potential UAW strike, it’s impact on dealerships,... Read More

Driving Success: Implementing Location Based Marketing for Dealerships

August 28, 2023

Geotargeting, or location-based marketing, allows car dealerships to engage with potential customers in a specified area. Dealerships can choose from competitor’s dealerships, large businesses, even stadiums during game-day. With geotargeting... Read More

Mazda’s RGTM+: Is it worth it?

August 7, 2023

OEM Approved Manuacturing Partnership Mazda has officially rolled out their Retail Go-To-Market Plus program and it’s leaving a lot of questions in dealerships’ minds. Primarily, is RGTM+ worth it? Let’s... Read More

Stellantis Allocation Changes That Everyone Should Keep Eyes on

July 24, 2023

Why You Should Pay Attention To Stellantis Allocation Changes – No Matter What Brand You Sell By now, I assume you’ve heard about the Stellantis Allocation Changes, and every Chrysler... Read More

Optimize Your Website for Leads

July 17, 2023

Optimize your Website for Lead Generation: A Guide for Automotive Dealerships A strong online presence is crucial for automotive dealerships. Your website is your main conduit for delivering information and... Read More

Organic Social Media Strategies for Dealerships

July 7, 2023

According to Pew Research Center, 81% of adults in the United States use social media regularly. Therefore, social media needs to be an integral part of your marketing strategy. Automotive... Read More

Leveraging Structured Data for Your Site

June 30, 2023

Structured data, also known as schema markup, is a powerful SEO tool that can enhance your dealership’s online visibility and increase web traffic. Leveraging structured data provides search engines with... Read More

GA4 for Automotive Dealers

June 16, 2023

The switchover to Google Analytics 4 is just around the corner, and this updated Analytics tool is bringing a plethora of new features. How will GA4 benefit Automotive Dealers? Here’s... Read More

Customer Data Platforms for Automotive Dealers

June 8, 2023

A Customer Data Platform, or CDP, aggregates and organizes customer data from across a variety of channels. For automotive dealers, implementing a CDP in your dealership can provide benefits like... Read More