CBC Automotive Marketing Blog

Matt Hayward in Maine is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups.

#1 in the United States – Again! Mark DCJR & CBC

September 7, 2022

By Matt Hayward – Director of Business Development with Joe Schena – Director of Operations We’d like to congratulate Mark Dodge Chrysler Jeep Ram in Lake Charles, Louisiana! Despite being... Read More

Stivers Ford & Stivers CDJR – #1 in Alabama!

April 5, 2022

By Matt Hayward – Director of Business Development with Greg Johnson – Senior Account Manager We’d like to congratulate Stivers Ford in Montgomery, AL and Stivers CDJR in Prattville, AL... Read More

The Lone Email Blast is Dead. Long Live Multi-Channel Email Marketing!

April 4, 2022

By Bob Myhal Director of Marketing & Media / SVP Partnerships, CBC Automotive Marketing Email marketing is still a valuable channel for reaching customers, but it is evolving. Today’s... Read More

Ford’s Strike System: What You Need to Know

February 16, 2022

By Lindsey Montpelier – CBC Co-op/Compliance Coordinator Automotive manufacturers’ compliance systems can be intimidating and confusing – especially since each OEM has different expectations and systems within their structure.... Read More

Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

More Dealership Success in 2021!

February 7, 2022

CBC Automotive Marketing would like to congratulate our dealer-partners’ hard work in 2021. – 53 rooftops increased volume year-over-year, despite inventory challenges – 23 rooftops finished at #1 for volume... Read More

Navigating ‘New Media’: Podcasts

November 4, 2021

As of October 2021, there are over 2 million podcasts with over 48 million episodes.1 According to Infinite Dial 2 , 57% of the US population has listened to a... Read More

Incorporating Shop-by-Payment Technology Into Your Website

November 3, 2021

It shouldn’t come as a surprise that 80% of consumers finance their vehicle vs. buying with cash 1, so shouldn’t your website be able to recommend vehicles based on monthly... Read More

Don’t Quarantine Your Dealership’s Marketing

September 7, 2021

“When the other folks go dark, I’m fixin’ to get rich.” Those are the words of one of CBC Automotive Marketing’s long-standing dealer clients, spoken during the 2008-2009 recession. He... Read More

Media Buying & the Pandemic – Part Three: Navigating Media’s “New Normal”

September 2, 2021

In Part 1 and Part 2 of this series, CBC Automotive Marketing’s Research Department outlined some key findings they’ve uncovered recently in automotive consumer media habits. However, as Heraclitus wisely... Read More

Google’s New Local Campaigns Are Rockin’ It for Dealerships

August 30, 2021

In this age of digital advertising, it seems like everyone has a shiny new product or service that promises to get you results. While it is essential to try new... Read More