CBC Automotive Marketing Blog

CBC Automotive Marketing Clients are Setting Records: July 2020

August 5, 2020

Many CBC clients continued to buck the COVID-19 sales trend in July, just as they did in March, in April, in May and in June! In fact, some of these... Read More

Market Research Gives Your Automotive Dealership an Advantage During Uncertain Times

July 30, 2020

Following the initial rush to respond to the current pandemic, customers and businesses are still adjusting to its fallout. People’s needs and priorities have shifted and the effects of COVID-19... Read More

(Basically) Everything You Need to Know About Ford Co-Op

July 24, 2020

Are you overwhelmed by the thought of co-op? No worries. We’ll give you all the tips and tricks to get through it quickly and easily. The Basics Your automotive... Read More

Ensure Factory Compliance and Maximize Your Dealership’s Earning Potential

July 14, 2020

As if auto dealers didn’t have enough to worry about these days, compliance with manufacturer advertising requirements has become increasingly complex. But one of CBC’s most important and attractive services... Read More

CBC Automotive Marketing Clients are Setting Records: June 2020

July 8, 2020

As expected, Q2 2020 was a tough one for the US retail auto industry. When Q2 sales were announced July 1, every auto manufacturer across the board reported a significant... Read More

Dealerships Are Using Email Marketing During COVID-19 to Increase Leads

July 7, 2020

If you think email marketing is dead, think again! Email marketing has become a critical piece to any dealership’s advertising plan, helping to create a true multi-channel marketing strategy. Email... Read More

How to Foster a Successful Agency-Vendor Relationship

July 1, 2020

Every vendor-agency relationship plots on a spectrum that ranges from adversarial and one-sided, to personal friendships and free-range approaches. It may feel good to always play hard ball, or to... Read More

Customer Testimonials Fuel Lasting Relationships and Growth Within Your Dealership

June 26, 2020

Tell it … don’t sell it. Few truer words have ever been spoken in the marketing world. The best way to grow your business and create lasting relationships with customers... Read More

Managing Your Automotive Dealership’s Online Reputation During COVID-19

June 17, 2020

Protecting your brand is essential for any business. But in the time of COVID-19, it’s more important than ever to pay extra attention to what your customers are saying about... Read More

Online Car-Buying is Here to Stay. Is Your Dealership On-Board?

June 10, 2020

Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers were left wishing for progress in an industry that often resists change.... Read More