Navigating ‘New Media’: Podcasts
As of October 2021, there are over 2 million podcasts with over 48 million episodes.1 According to Infinite Dial 2 , 57% of the US population has listened to a...
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Incorporating Shop-by-Payment Technology Into Your Website
It shouldn’t come as a surprise that 80% of consumers finance their vehicle vs. buying with cash 1, so shouldn’t your website be able to recommend vehicles based on monthly...
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Don’t Quarantine Your Dealership’s Marketing
“When the other folks go dark, I’m fixin’ to get rich.” Those are the words of one of CBC Automotive Marketing’s long-standing dealer clients, spoken during the 2008-2009 recession. He...
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Media Buying & the Pandemic – Part Three: Navigating Media’s “New Normal”
In Part 1 and Part 2 of this series, CBC Automotive Marketing’s Research Department outlined some key findings they’ve uncovered recently in automotive consumer media habits. However, as Heraclitus wisely...
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Google’s New Local Campaigns Are Rockin’ It for Dealerships
In this age of digital advertising, it seems like everyone has a shiny new product or service that promises to get you results. While it is essential to try new...
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How Do Auto Dealerships Stay Ahead When Inventory Is Low?
By Joseph Schena – CBC Director of Operations Pandemic or not, success in the car business comes down to maintaining flexibility, managing inventory and expenses, and keeping as much gross...
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Media Buying & the Pandemic – Part Two: How Media Habits Research Can Help Your Dealership or Group Spend Ad Dollars More Effectively
By Faith Logan – CBC Research Director (with Shenelle Diprisco) Read Part One here. COVID-19 brought on a colossal shift in consumers’ media habits. This shift, if gone unnoticed, may...
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Media Buying & the Pandemic – Part One: The Impact on Media Habits
By Faith Logan – CBC Research Director (with Shenelle Diprisco) Through the last 15 months, the world has been dealing with the COVID-19 pandemic. Exactly how are people spending their...
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Bigger Isn’t Better: The Benefits of Hiring a Boutique Automotive Marketing Agency
I’m sure it has happened to you before in one way or another. A smooth-talking marketing salesperson from a big agency comes in with a glossy deck and slick pitch...
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Google Eats Third-Party Cookies: How the Demise of Third-Party Cookies Will Impact Automotive Marketing
By Julia Smith & Sierra Vachon Google Chrome plans to end tracking via third-party cookies by January 2022 entirely. Of course we’re not referring to the cookies you eat, but...
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