CBC Automotive Marketing Blog

Matt Hayward in Maine is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups.

Don’t Quarantine Your Dealership’s Marketing

September 7, 2021

“When the other folks go dark, I’m fixin’ to get rich.” Those are the words of one of CBC Automotive Marketing’s long-standing dealer clients, spoken during the 2008-2009 recession. He... Read More

Media Buying & the Pandemic – Part Three: Navigating Media’s “New Normal”

September 2, 2021

In Part 1 and Part 2 of this series, CBC Automotive Marketing’s Research Department outlined some key findings they’ve uncovered recently in automotive consumer media habits. However, as Heraclitus wisely... Read More

Google’s New Local Campaigns Are Rockin’ It for Dealerships

August 30, 2021

In this age of digital advertising, it seems like everyone has a shiny new product or service that promises to get you results. While it is essential to try new... Read More

How Do Auto Dealerships Stay Ahead When Inventory Is Low?

August 6, 2021

By Joseph Schena – CBC Director of Operations Pandemic or not, success in the car business comes down to maintaining flexibility, managing inventory and expenses, and keeping as much gross... Read More

Media Buying & the Pandemic – Part Two: How Media Habits Research Can Help Your Dealership or Group Spend Ad Dollars More Effectively

July 28, 2021

By Faith Logan – CBC Research Director (with Shenelle Diprisco) Read Part One here. COVID-19 brought on a colossal shift in consumers’ media habits. This shift, if gone unnoticed, may... Read More

Media Buying & the Pandemic – Part One: The Impact on Media Habits

July 23, 2021

By Faith Logan – CBC Research Director (with Shenelle Diprisco) Through the last 15 months, the world has been dealing with the COVID-19 pandemic. Exactly how are people spending their... Read More

Bigger Isn’t Better: The Benefits of Hiring a Boutique Automotive Marketing Agency

June 10, 2021

I’m sure it has happened to you before in one way or another. A smooth-talking marketing salesperson from a big agency comes in with a glossy deck and slick pitch... Read More

Google Eats Third-Party Cookies: How the Demise of Third-Party Cookies Will Impact Automotive Marketing

June 10, 2021

By Julia Smith & Sierra Vachon Google Chrome plans to end tracking via third-party cookies by January 2022 entirely. Of course we’re not referring to the cookies you eat, but... Read More

Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

Congrats to CBC’s #1 Clients for 2020!

April 3, 2021

By Matt Hayward CBC Automotive Marketing would like to congratulate our dealer-partners who finished 2020 at #1. We’re proud to be a part of their big successes! Brandon... Read More

When To Disregard the OEM (Yes, we said it!)

April 2, 2021

What? Ignore the Manufacturer? Disregard compliance and not get reimbursed for marketing efforts? Are we insane? We promise we’re not suggesting to throw away money, or suggesting you get in... Read More