CBC Automotive Marketing Blog

#1 new & #1 CPO Ford Dealer in the US for 2019 – Brandon Ford & CBC!

February 3, 2020

CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford dealer in the United States for all of... Read More

Congrats to CBC’s #1 Clients!

January 3, 2020

CBC Automotive Marketing would like to congratulate our dealer-partners who are currently #1. We’re proud to be a small part of their large success! Brandon Ford – Tampa, Florida... Read More

The Power of Used Car Marketing!

December 1, 2019

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in order to not just survive but thrive in... Read More

Marketing That’s Moving the Metal!

November 1, 2019

Over the past three months I’ve reached out to some of the most successful dealers I know for feedback on advertising and marketing strategies they feel are contributing to not... Read More

Is Your Marketing Reaching The Older Consumer?

October 2, 2019

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of people with the most money, the... Read More

From #13 to #1 in the Northwest US, Again! – Archie Cochrane Ford & CBC

October 1, 2019

CBC Automotive Marketing would like to congratulate Archie Cochrane Ford on becoming the #1 new Ford Dealer in the Northwest United States for August and September, 2019! Despite being located... Read More

‘Medium and Message’ Magic!

September 2, 2019

Last month I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every market, but if the message isn’t right,... Read More

The Medium is The Message…But Creative is Still King!

August 2, 2019

Marshall McLuhan was a Canadian philosopher born in 1911. He passed in 1980 but his treatise on advertising set forth in 1964 is still considered one of the most important... Read More

Bring Them to YOUR Website!

June 4, 2019

Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to remember URL that leads to your website... Read More

Broadcast Advertising: Back To The Future!

May 6, 2019

I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with the manufacturers... Read More