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Custom Creative
Stop blending in. Start standing out.
What Custom Dealership Creative Actually Means
Custom creative isn't just a different logo on the same template. It means starting with your dealership — what makes you different, what your buyers respond to, what your market looks and sounds like — and building every campaign element from that foundation.
At CBC, custom creative is integrated with everything else we do. Your campaign creative is informed by your buyer research data, aligned with your media strategy, and built to perform across every channel we manage. That means your messaging is consistent from a 30-second TV spot to a social media ad to a billboard, because the same team that builds your strategy builds your creative.
Formats We Produce
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Television commercials and CTV/OTT streaming spots
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Radio scripts and audio production
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Digital display and social media advertising
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Graphic design and print collateral
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Out-of-home and billboard creative
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Multi-channel campaign concepts and branding
Designed to give Faulkner's customers a complete online car-buying alternative, Faulkner Direct was the natural next step for the Pennsylvania auto group. Rather than simply advertising a feature, CBC built an entire campaign identity around the concept — centering short, character-driven stories on relatable buyers navigating real situations, with a touch of whimsy that made the brand memorable and the message land. The result is a campaign that explains online buying, positions Faulkner as the right place to do it, and does both in a way that's impossible to mistake for anyone else.
Faulkner Automotive Group
Faulkner Direct
Modern Automotive
Go Modern
The Go Modern campaign tackles one of car buying's biggest friction points head-on: the frustration and boredom of the traditional dealership experience. CBC built a campaign that dramatizes real-life buyer struggles and resolves them through the convenience and speed of Modern Automotive — with enough humor to make the message stick. The campaign demonstrates how strong creative insight, not just production value, is what makes dealership advertising work.
Brandon Ford
Dog Days of Summer
Who says your campaign has to follow the OEM theme? For Brandon Ford, CBC built a seasonal summer campaign anchored around a concept the dealership could own — fun, energy, and community spirit that had nothing to do with manufacturer incentives and everything to do with the dealership's personality. Distributed across TV, OTT, radio, and digital, "Dog Days of Summer" performed well enough that it became a recurring annual campaign. That's the goal: creative your dealership can grow into, not just run once.
Foss Motors
Declaration of Deals
Creative - FAQ
What is custom automotive creative for car dealerships?
Custom automotive creative refers to advertising campaigns — including video spots, digital ads, radio scripts, graphic design, and photography — that are built from scratch specifically for one dealership, rather than adapted from templates or shared concepts. Custom creative reflects a dealership's unique brand voice, market position, and buyer audience, making it distinctly ownable and harder for competitors to replicate.
Why shouldn't dealerships use template-based advertising creative?
Template creative is built for efficiency across many accounts, not effectiveness for any one account. When multiple dealerships in the same market use the same creative framework, their advertising becomes indistinguishable to buyers — undermining brand recognition and making it harder to stand out. Custom creative costs more to produce but delivers stronger brand recall, higher engagement, and campaigns that the dealership can build equity in over time.
What creative formats does CBC produce in-house?
CBC's in-house creative team produces television commercials, CTV and OTT streaming video spots, radio scripts and audio production, digital display and social media advertising, graphic design and print collateral, out-of-home and billboard creative, and custom dealership photography — across every format required for a full multi-channel campaign.
How does CBC's creative process work?
CBC starts every creative engagement by understanding your dealership — your brand, your buyers, your market, and your goals. From there, the team develops a campaign concept built around what makes your store distinct. Creative is produced entirely in-house, reviewed with you at key milestones, and delivered ready for deployment across every channel your campaign requires.
Can CBC handle creative for both digital and broadcast campaigns?
Yes — and this integration is one of CBC's core strengths. Because CBC manages both digital and broadcast marketing for dealership partners, creative is built to perform consistently across every channel simultaneously, from a 30-second TV spot to a social media pre-roll ad to a billboard design.
What makes a good dealership advertising campaign?
The strongest dealership campaigns are built on a clear, ownable concept that connects with local buyers — not just the vehicle or the price, but the experience of buying from that specific store. They're consistent across channels, built around real buyer insights, and designed to be recognized and remembered over time. CBC's campaigns are built on all three principles, starting from buyer research data and ending with creative that the dealership can grow into year over year.