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Free AI Visibility Audit
Is AI Recommending
Your Store,
or Your Competitor's?
ChatGPT, Gemini, and Google AI Overviews are already answering "best dealer near me" for your market. We'll show you exactly what they say about your store, where your competitors outrank you, and what to fix first.
A written scorecard of your store's visibility across the major AI platforms.
Screenshots of real AI answers for the searches your buyers run.
Your top three fixes, ranked by impact.
A 20-minute walkthrough with a senior strategist, not a sales rep. We don't employ sales reps.
The Deliverable
This Is Not a Flimsy Templatized Report.
Plenty of vendors will send you a standard, cookie-cutter PDF full of red warning icons and a sales pitch. This is the opposite. A senior CBC strategist runs your audit, curates the results, and walks you through it in plain English.
AI Visibility Scorecard
How your store shows up (or doesn't) across ChatGPT, Gemini, Perplexity, and Google AI Overviews for the searches that sell cars in your market.
Competitor Gap Map
Which stores AI recommends instead of yours, and the specific sources (reviews, third-party sites, content) driving those recommendations.
Top Three Fixes, Ranked
Not a 50-page audit you'll never read. Three moves, ranked by impact, that you can act on immediately.
Senior Strategist Walkthrough
Twenty minutes with the person who ran your audit. Ask anything. No pitch deck waiting at the end of the call.
How it works.
Three Steps. Zero Homework.
1.
You Submit the Form
Four fields, thirty seconds. We take it from there.
2.
We Run the Full Audit
A senior strategist queries the major AI platforms the way your buyers do and documents exactly what comes back.
3.
You Get the Report and the Call
Scorecard, screenshots, and your top three fixes in 2-3 business days, plus a 20-minute optional walkthrough. The report is yours to keep.
Why this matters now.
Your Buyers Already Ask AI.
The Question Is What It Answers.
Car buyers aren't just Googling anymore. They're asking ChatGPT which dealership to trust. They're getting recommendations from Google AI Overviews before they ever click a link. They're using Perplexity to compare dealers, read reviews, and decide who to visit — all without your website entering the picture.
44% of car buyers now use AI tools during the vehicle research phase. Among those AI users, 68.4% rely on ChatGPT — more than every other AI tool combined. And if your dealership isn't being cited by these platforms, your competitors are.
The question isn't whether AI search matters for your dealership. It already does. The question is whether your dealership is showing up — or being left out of the conversation entirely.
What Is AI Search Visibility — and Why Does It Matter for Dealerships?
GEO offers dealerships a new way to stand out — rather than competing for a spot in a traditional list of search results, dealerships can aim to be included in AI-generated recommendations, a far more exclusive and influential placement. When an AI engine names your dealership as a trusted answer, that recommendation carries far more weight than a tenth result on a search page. AI Overviews alone reduce click-through rates to organic search results by as much as 34.5% — meaning buyers are making decisions before they ever reach your website.
AI search visibility is how prominently — or how rarely — your dealership appears when AI engines like ChatGPT, Google AI Overviews, and Perplexity generate answers to car buyer questions. It is distinct from traditional SEO, and it is not something your current search rankings can tell you.
Traditional SEO helps people find your website. Generative Engine Optimization — GEO — helps AI recommend your dealership when shoppers ask questions. Those are two very different outcomes, and most dealerships are only optimizing for one of them.
Questions Dealers Ask Us.
We query ChatGPT, Gemini, and Google AI Overviews the way your customers do ("best [brand] dealer near [market]", "should I buy from [your store]", "who has the best service department") and document what comes back: whether you appear, what AI says about you, which competitors it recommends, and which sources it pulls from. You get the hard evidence, not someone's opinion.
It's free, and you keep the report period. Yes, we'd love to work with the right dealers. But CBC takes on a limited client roster and says no more often than yes, so we have no incentive to pitch a store that isn't a fit. The walkthrough is a strategist explaining your results, not a rep reading a script.
Because AI platforms don't rank pages, they synthesize answers, and they lean on third-party sources like review sites, Reddit, and YouTube far more than your website. Strong SEO and invisible AI presence is now a common combination, and it means the fastest-growing research channel is recommending someone else.
You'll have the report in 2-3 business days. A senior CBC strategist runs every audit. This is a deep-dive audit: no automated surface scanner, no offshore checklist, no junior analyst trying to learn on the fly.
You act on the three fixes yourself, hand them to your current agency, or talk to us about doing it properly. All three are fine outcomes. The report is yours regardless.
What Dealers Are Finding in Their Audits
Most independent dealerships CBC audits fall into one of three categories:
Not visible at all - The dealership is not being cited by any major AI platform for relevant buyer queries. Competitors — sometimes smaller, sometimes newer — are appearing in their place.
Partially visible, inaccurately represented - The dealership appears in some AI responses but is described incorrectly — wrong location, outdated information, missing services, or a brand description that doesn't reflect the dealership's actual positioning.
Visible but not optimized - The dealership appears in AI results but inconsistently — surfacing for some queries and disappearing for others, with no structured strategy driving citation frequency or competitive positioning.
All three are solvable. None are visible without an audit.