Industry News

Congrats to Brandon Ford – 2018 #2 Ford Dealer & #1 F-Series Dealer in the World!

By Matt Hayward CBC Automotive Marketing is proud to congratulate Brandon Ford on being the #2 volume Ford Dealer in the World for 2018,...

‘OVER-THE-TOP’ Advertising

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’. And in the process, discovered the world of...

Power of the Spoken Word!

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116...

#1 in the State in just 5 Months…Marc Motors CDJR & CBC!

By Matt Hayward In May 2018, construction was completed on the all-new Marc Motors CDJR in Sanford, ME and its doors opened for business....

The ‘BIG 5’ of Marketing Success!

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained...