Industry News

Feb 12, 20192 min read

Congrats to Brandon Ford – 2018 #2 Ford Dealer & #1 F-Series Dealer in the World!

By Matt Hayward CBC Automotive Marketing is proud to congratulate Brandon Ford on being the #2 volume Ford Dealer in the World for 2018,...

Feb 2, 20194 min read

‘OVER-THE-TOP’ Advertising

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’. And in the process, discovered the world of...

Dec 2, 20184 min read

Power of the Spoken Word!

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116...

Oct 5, 20182 min read

#1 in the State in just 5 Months…Marc Motors CDJR & CBC!

By Matt Hayward In May 2018, construction was completed on the all-new Marc Motors CDJR in Sanford, ME and its doors opened for business....

Jul 27, 20186 min read

The ‘BIG 5’ of Marketing Success!

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained...

Jun 22, 20183 min read

What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket

Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...

Jun 1, 20184 min read

Your Best Advertising Target

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...

May 10, 20182 min read

Data, a Dealership & Programmatic Display Walk into an Online Bar…

Data—what is it and how can we use it? The simple answer is, it’s everything and we can use it virtually any time. Too broad? Let us...

Apr 1, 20185 min read

Mastering ‘Experiential’ Marketing!

The word ‘experiential’ is a Latin word from the 1600s relating to our actions from ‘learned’ experiences. From a customer’s...

Mar 15, 20184 min read

How to deal with the Ch-Ch-Ch-CHANGES to Facebook’s News Feed Algorithm

Change. It’s inevitable! This time, it comes by way of Facebook. In January of this year, Mark Zuckerburg announced Facebook would be...

Feb 28, 20184 min read

5 Ways to Power-Up Your Advertising Effectiveness!

There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time...

Feb 26, 20182 min read

Ford Website Providers: Who Are They and How Do You Choose?

How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors...

Feb 2, 20183 min read

Automotive Marketing Insights: Using Promotion Extensions to Dramatically Increase Click Thru Rates

By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the...

Dec 2, 20173 min read

Click Thru Rate: The Building Block of Successful Digital Campaigns

Originally posted in AutoSuccess Online on 11/2/17 Digital marketing at its worst isn’t much better than putting up a billboard next to...

Oct 19, 20171 min read

Free Educational Audio for Dealerships: Using Big Data to Your Advantage!

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...

Sep 12, 20173 min read

Cord Cutters and Cord Nevers: Should this Growing Trend Affect Your TV and Cable Dollars?

I’m sure you’ve heard these terms around your dealership before: Cord Cutters – people who have cut all ties with pay TV. Cord Nevers –...

Sep 6, 20171 min read

CBC & Oracle Data Cloud at Digital Dealer 23

By Matt Hayward Join us at Digital Dealer 23 and learn how to leverage ‘big data’ to your advantage! Can’t attend? Sign up here to...

Jun 26, 20171 min read

CBC Automotive Marketing Partners with Oracle Data Cloud to Deliver Customized Consumer Audiences

CBC Automotive Marketing is proud to announce a strategic partnership with Oracle Data Cloud that will enable our automotive clients to...

Mar 11, 20175 min read

Digital Dazzle: Optimize Your Advertising Digital Spend

It wasn’t that many years ago that 5-8% of the ad budget with E-mail and a website represented the lion’s share of a retail auto dealer’s...

Jan 28, 20172 min read

Automotive Digital Marketing: Don’t Forget What Matters Most

I hear it all the time: “why did our Google Adwords click thru rate drop from 4.7% to 4.2% last month? What are we doing wrong?” When it...

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