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- Feb 28, 2018
- 4 min
5 Ways to Power-Up Your Advertising Effectiveness!
There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time...
- Dec 31, 2017
- 4 min
Your People Are Your Brand
What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...
- Oct 19, 2017
- 1 min
Free Educational Audio for Dealerships: Using Big Data to Your Advantage!
By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...
- Sep 20, 2016
- 3 min
Building Your Personal Brand in Automotive
The success of a dealership One thing I have learned since starting my career in automotive marketing is there are many factors which go...
- May 16, 2015
- 4 min
Power of Personal Touch!
In a recent visit to my dentist’s office, I overheard a telephone conversation between the receptionist and a patient. The patient was...