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- Jan 29
- 3 min
The Winning Formula: Key Factors That Make a Dealership Successful
If a dealership wants to be successful, success is not simply achieved by selling the most amount of vehicles at the lowest price, though...
- Apr 24, 2023
- 2 min
The Lone Email Blast is Dead. Long Live Multi-Channel Email Marketing!
What is a Multi-Channel Email Marketing Campaign? Email marketing is still a valuable channel for reaching customers, but it is evolving....
- Sep 6, 2021
- 4 min
Media Buying during the Pandemic - Part Three: Navigating Media’s “New Normal”
In Part 1 and Part 2 of this series, CBC Automotive Marketing’s Research Department outlined some key findings they’ve uncovered recently...
- Jul 12, 2021
- 3 min
How Do Auto Dealerships Stay Ahead With Low Inventory?
Pandemic or not, success in the car business comes down to maintaining flexibility, managing inventory and expenses, and keeping as much...
- Dec 12, 2020
- 3 min
Marketing Strategies for Dealerships Looking to Grow
One of our most common questions from growing dealerships is: “How do we grow to be like Brandon Ford?” The short answer is time,...