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Mar 11, 20242 min read
Prioritize Messaging Over Data
"Everyone's getting the same message [from the OEM] and that doesn't work." - Bob Myhal Everyone is peddling data. Data has become the...

Jul 3, 20233 min read
Leveraging Structured Data for Your Site
Structured data, also known as schema markup, is a powerful SEO tool that can enhance your dealership's online visibility and increase...


Jun 25, 20232 min read
GA4 for Automotive Dealers
The switchover to Google Analytics 4 is just around the corner, and this updated Analytics tool is bringing a plethora of new features....


Apr 30, 20233 min read
The Limitations of Bounce Rate as a Digital Marketing Metric
Digital marketing, a rapidly evolving field, relies heavily on metrics and analytics to gauge the success of online campaigns, websites,...


Jul 18, 20213 min read
Media Buying and the Pandemic - Part Two: How Media Habits Research Can Help you Spend Effectively
Read Part One here. COVID-19 brought on a colossal shift in consumers’ media habits. This shift, if gone unnoticed, may have left your...