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- Feb 26, 2018
- 2 min
Ford Website Providers: Who Are They and How Do You Choose?
How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors...
- Dec 2, 2017
- 3 min
Click Thru Rate: The Building Block of Successful Digital Campaigns
Originally posted in AutoSuccess Online on 11/2/17 Digital marketing at its worst isn’t much better than putting up a billboard next to...
- Mar 11, 2017
- 5 min
Digital Dazzle: Optimize Your Advertising Digital Spend
It wasn’t that many years ago that 5-8% of the ad budget with E-mail and a website represented the lion’s share of a retail auto dealer’s...
- Oct 20, 2016
- 2 min
Content is Still King: Or Why Poets are Better than Sales Reps
Words matter on the web. They matter a great deal. And as we all know by now, the web is extraordinarily efficient at getting the word...