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- Jun 10, 2020
- 4 min
Online Car-Buying is Here to Stay. Is Your Dealership On-Board?
By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers...
- Jun 9, 2020
- 2 min
CBC Automotive Marketing Clients are Setting Records: May 2020
By Matt Hayward Although many experts agree the worst is now behind us for the auto industry, May 2020 was still a tough month across the...
- Feb 2, 2019
- 4 min
‘OVER-THE-TOP’ Advertising
Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’. And in the process, discovered the world of...
- Jan 4, 2019
- 4 min
More Success Secrets of Used Car Marketing
After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...
- Oct 30, 2018
- 4 min
Advertise Used…Sell New!
One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...