Search
Jun 10, 20204 min read
Online Car-Buying is Here to Stay. Is Your Dealership On-Board?
By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers...
Jun 9, 20202 min read
CBC Automotive Marketing Clients are Setting Records: May 2020
By Matt Hayward Although many experts agree the worst is now behind us for the auto industry, May 2020 was still a tough month across the...
Feb 2, 20194 min read
‘OVER-THE-TOP’ Advertising
Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’. And in the process, discovered the world of...
Jan 4, 20194 min read
More Success Secrets of Used Car Marketing
After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...
Oct 30, 20184 min read
Advertise Used…Sell New!
One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...
Jul 27, 20186 min read
The ‘BIG 5’ of Marketing Success!
The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained...
Feb 4, 20172 min read
Must-See TV Media Buys
The Super Bowl. Must-see movie of the year. Award show season. How do you know if it’s worth the extra cash to run within high profile...
Jul 19, 20165 min read
In-House vs. Out-House Advertising
Twenty five years ago a dealer client of the ad agency I founded told a friend that he had two advertising agencies…in-house (and as he...
Jun 25, 20154 min read
Spiral Integration Marketing for Car Dealers – Success with Perry Auto!
By Matt Hayward For decades now, CBC Advertising has been touting the benefits of spirally integrated ad campaigns, where all of the...
Jun 20, 20142 min read
Utilizing Video in Automotive Marketing
There’s no question that video is the most powerful medium to get a message across to many people in a very short time. So why aren’t...