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- Jun 1, 2018
- 4 min
Your Best Advertising Target
What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...
- Apr 28, 2018
- 4 min
Platinum Rule Marketing!
The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12). The Platinum Rule is the...
- Dec 31, 2017
- 4 min
Your People Are Your Brand
What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...
- Aug 25, 2017
- 4 min
Advertising ‘Attitude’ is Everything!
In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the inflection, the...
- Jun 20, 2014
- 2 min
Utilizing Video in Automotive Marketing
There’s no question that video is the most powerful medium to get a message across to many people in a very short time. So why aren’t...