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- Mar 3, 2019
- 6 min
The Power of Aggressive Broadcast Negotiation
This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...
- Dec 2, 2018
- 4 min
Power of the Spoken Word!
Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116...
- Sep 1, 2018
- 5 min
Phone Power!
There is a resurgence in the use of the telephone by customers seeking information on availability and pricing. While many thought the...
- Jun 1, 2018
- 4 min
Your Best Advertising Target
What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...
- Jun 20, 2014
- 2 min
Utilizing Video in Automotive Marketing
There’s no question that video is the most powerful medium to get a message across to many people in a very short time. So why aren’t...