Industry News

Sep 5, 2020
2 min

#1 new & #1 CPO Ford Dealer in the US – Brandon Ford & CBC!

By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...

Jun 17, 2020
4 min

Managing Your Automotive Dealership’s Online Reputation During COVID-19

Protecting your brand is essential for any business. But in the time of COVID-19, it’s more important than ever to pay extra attention to...

Jun 9, 2020
2 min

CBC Automotive Marketing Clients are Setting Records: May 2020

By Matt Hayward Although many experts agree the worst is now behind us for the auto industry, May 2020 was still a tough month across the...

Dec 1, 2019
4 min

The Power of Used Car Marketing!

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...

Feb 17, 2019
2 min

What You ‘Auto’ Know: Did Video Really Kill the Radio Star?

The marketing landscape is constantly evolving, and each year innovative media is unveiled with promises to reach your customer base in...

Oct 5, 2018
2 min

#1 in the State in just 5 Months…Marc Motors CDJR & CBC!

By Matt Hayward In May 2018, construction was completed on the all-new Marc Motors CDJR in Sanford, ME and its doors opened for business....

Jul 1, 2018
4 min

The Power of Internal Marketing

Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any...

Apr 28, 2018
4 min

Platinum Rule Marketing!

The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12). The Platinum Rule is the...

Feb 28, 2018
4 min

5 Ways to Power-Up Your Advertising Effectiveness!

There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time...

Feb 2, 2018
3 min

Automotive Marketing Insights: Using Promotion Extensions to Dramatically Increase Click Thru Rates

By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the...

Jan 31, 2018
4 min

Advertising Your Tech-spertise!

Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the...

Jan 2, 2018
2 min

Are Your Customers ‘Attitudinally Loyal’, And Why Should You Care? (Part 2)

(Part 2 of 2) Part 1 of this series discussed the differences between behavioral loyalty and attitudinal loyalty, and why...

Dec 31, 2017
4 min

Your People Are Your Brand

What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...

Nov 28, 2017
4 min

Professional Voice-Over Secrets

If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone...

Oct 27, 2017
4 min

Tell Your Story!

First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have...

Oct 19, 2017
1 min

Free Educational Audio for Dealerships: Using Big Data to Your Advantage!

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...

Sep 28, 2017
2 min

Are your customers “attitudinally-loyal”, and why should you care? (Part 1)

(Part 1 of 2) Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty. Behavioral...

Sep 26, 2017
3 min

Your BRAND is Either Growing…or You’re Going!

“Yesterday is history, tomorrow is a mystery and today is a gift; that’s why they call it the present.” -Eleanor Roosevelt Tomorrow, in...

Sep 12, 2017
3 min

Cord Cutters and Cord Nevers: Should this Growing Trend Affect Your TV and Cable Dollars?

I’m sure you’ve heard these terms around your dealership before: Cord Cutters – people who have cut all ties with pay TV. Cord Nevers –...

Aug 25, 2017
4 min

Advertising ‘Attitude’ is Everything!

In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the inflection, the...