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- Jun 22, 2018
- 3 min
What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket
Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...
- Feb 28, 2018
- 4 min
5 Ways to Power-Up Your Advertising Effectiveness!
There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time...
- Sep 12, 2017
- 3 min
Cord Cutters and Cord Nevers: Should this Growing Trend Affect Your TV and Cable Dollars?
I’m sure you’ve heard these terms around your dealership before: Cord Cutters – people who have cut all ties with pay TV. Cord Nevers –...
- Feb 4, 2017
- 2 min
Must-See TV Media Buys
The Super Bowl. Must-see movie of the year. Award show season. How do you know if it’s worth the extra cash to run within high profile...
- Dec 1, 2016
- 2 min
The Relevancy of Radio
Is radio still relevant? In an ever-increasing digital marketing world, finding the right media mix for a successful automotive...
- Oct 26, 2016
- 3 min
Piggyback Power!
achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots...
- Aug 11, 2016
- 3 min
Media Management in a Digital Age
It doesn’t seem that long ago when a media buyer’s job was a lot less complicated. Obtain the research results from Nielsen, Pulse,...
- May 3, 2016
- 4 min
Welcome Wagon Marketing
Everyone likes a warm welcome…especially in new surroundings. Research has clearly demonstrated that a customer who has an exceptional...