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- Feb 2, 2019
- 4 min
‘OVER-THE-TOP’ Advertising
Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’. And in the process, discovered the world of...
- Jan 4, 2019
- 4 min
More Success Secrets of Used Car Marketing
After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...
- Oct 30, 2018
- 4 min
Advertise Used…Sell New!
One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...
- Jul 27, 2018
- 6 min
The ‘BIG 5’ of Marketing Success!
The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained...
- May 10, 2018
- 2 min
Data, a Dealership & Programmatic Display Walk into an Online Bar…
Data—what is it and how can we use it? The simple answer is, it’s everything and we can use it virtually any time. Too broad? Let us...