Industry News

Sep 5, 2020
2 min

#1 new & #1 CPO Ford Dealer in the US – Brandon Ford & CBC!

By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...

Jul 24, 2020
3 min

Everything You Need to Know About Ford Co-Op

Are you overwhelmed by the thought of co-op? No worries. We’ll give you all the tips and tricks to get through it quickly and easily. The...

Dec 1, 2019
4 min

The Power of Used Car Marketing!

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...

Feb 2, 2019
4 min

‘OVER-THE-TOP’ Advertising

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’. And in the process, discovered the world of...

Jan 4, 2019
4 min

More Success Secrets of Used Car Marketing

After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...

Oct 30, 2018
4 min

Advertise Used…Sell New!

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...

Oct 2, 2018
5 min

Branding Secrets of ‘My Pal Sal’

As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York...

Jul 27, 2018
6 min

The ‘BIG 5’ of Marketing Success!

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained...

Jun 22, 2018
3 min

What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket

Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...

Mar 15, 2018
4 min

How to deal with the Ch-Ch-Ch-CHANGES to Facebook’s News Feed Algorithm

Change. It’s inevitable! This time, it comes by way of Facebook. In January of this year, Mark Zuckerburg announced Facebook would be...

Feb 28, 2018
4 min

5 Ways to Power-Up Your Advertising Effectiveness!

There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time...

Feb 26, 2018
2 min

Ford Website Providers: Who Are They and How Do You Choose?

How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors...

Feb 2, 2018
3 min

Automotive Marketing Insights: Using Promotion Extensions to Dramatically Increase Click Thru Rates

By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the...

Jan 31, 2018
4 min

Advertising Your Tech-spertise!

Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the...

Jan 2, 2018
2 min

Are Your Customers ‘Attitudinally Loyal’, And Why Should You Care? (Part 2)

(Part 2 of 2) Part 1 of this series discussed the differences between behavioral loyalty and attitudinal loyalty, and why...

Nov 28, 2017
4 min

Professional Voice-Over Secrets

If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone...

Oct 27, 2017
4 min

Tell Your Story!

First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have...

Oct 19, 2017
1 min

Free Educational Audio for Dealerships: Using Big Data to Your Advantage!

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...

Sep 12, 2017
3 min

Cord Cutters and Cord Nevers: Should this Growing Trend Affect Your TV and Cable Dollars?

I’m sure you’ve heard these terms around your dealership before: Cord Cutters – people who have cut all ties with pay TV. Cord Nevers –...

Aug 25, 2017
4 min

Advertising ‘Attitude’ is Everything!

In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the inflection, the...