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- Jan 2, 2018
- 2 min
Are Your Customers ‘Attitudinally Loyal’, And Why Should You Care? (Part 2)
(Part 2 of 2) Part 1 of this series discussed the differences between behavioral loyalty and attitudinal loyalty, and why...
- Sep 28, 2017
- 2 min
Are your customers “attitudinally-loyal”, and why should you care? (Part 1)
(Part 1 of 2) Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty. Behavioral...
- Jun 26, 2017
- 1 min
CBC Automotive Marketing Partners with Oracle Data Cloud to Deliver Customized Consumer Audiences
CBC Automotive Marketing is proud to announce a strategic partnership with Oracle Data Cloud that will enable our automotive clients to...
- Dec 1, 2016
- 2 min
The Relevancy of Radio
Is radio still relevant? In an ever-increasing digital marketing world, finding the right media mix for a successful automotive...
- Jun 5, 2016
- 3 min
5 Steps to More Effective, Efficient Advertising
Three years ago I shared these marketing ideas in a Dealer Communications article and received some pretty amazing feedback. One Midwest...