CBC Automotive Marketing

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Auto Advertising: 10 Best Reads

Several years ago I shared my 10 favorite advertising/marketing books and got some great feedback from readers who bought and read many of them. Let’s update that list to 2010...  Read More

Putting Spiral Integration Into Play

About 10 years ago I wrote my first article in Dealer Magazine on the concept of 'Spiral Integration', where the objective is to utilize each advertising medium's greatest strengths to...  Read More
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