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Dog Days of Summer
Brandon Ford
Dog days of Summer was born out of a conversation with the dealership. Inspired by a conversation, CBC took the opportunity and ran with it. After all what's a better combination the Summer, cute dogs, and incredible deals.
Subverting expectations is an underutilized strategy in building a campaign. Taking the phrase "Dog Days of Summer" and flipping it from it's original meaning of slow, hot, and uncomfortable to a campaign literally about dogs.
Sprinkled with tongue-in-cheek jokes and puns, the Dog Days of Summer campaign features happy dogs in the sunshine, and a call to action to support the local Country Sheriffs' K-9 unit, where a portion of each sale will be donated. This approach not only brought fun, but smiles to customers' faces.
Radio Production
Keeping a campaign consistent means increased recall when your customers start thinking about upgrading their vehicle.
Graphic Design
Dog Days of Summer
Brandon Ford
This ten second version gives versatility to the campaign, allowing us to run this highlighted offer at opportune times throughout the buy.
Dog Days of Summer :15
Brandon Ford
Creating a :15 version is a great option for pre-roll as it keeps the attention span of your audience, and you can communicate the most important parts of the spot!
Dog Days of Summer: 30
Brandon Ford
Thirty seconds of summer fun are sure to bring Brandon Ford's customers a smile - not just because of the dogs, but the great prices too.