The pieces in this collection cover the wide variety of assets we create. When developing a piece of creative the first priority is to highlight the unique features of a dealership, including the locale, inventory, and most importantly: the people. Consumers connect with faces and stories which is exemplified in the selection presented here.

​

​The first step to building this brand was to create a logo that reflected Faulkner's identity: Community, Connectedness, and Automotive, and this expansion into the digital sphere. Two circuits circle around each other to create a steering wheel - invoking the future of car buying. They also represent two worlds coming together; Faulkner and the community. Bright blue brings a tech-forward vide and the clean lines of the circuits match the simple Faulkner Brand.