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Go Modern
Modern Automotive
Modern Automotive is exemplary at investing in their brand and maintaining awareness through thoughtful campaign construction. Their introduction of a digital retailing product was no different.
Modern asked us to help them develop a campaign centered around bringing the Modern Experience right to the customer's doorstep. We needed Go Modern to feel distinct from it's mother brand, while building upon the longterm trust of the Modern Automotive Group. To do so we kept many similar elements: Modern's color pallete and clean design aesthetic but inserted story telling and humorous moments to bring levity and emotional connection.
Radio Production
Graphic Design
Video Production
More Room, More Flexibility
Go Modern
This spot focuses on an overwhelmed parent trying to juggle everyone's schedules and fit it all in, literally. Where the Go Modern brand is an off shoot of the Modern brand, we were able to insert some humor into the spot for shareability.
Percentages
Go Modern
Here we focus on the features of the Go Modern Product showing that consumers can participate as much or as little as they want. The tone is softer to help bridge the Modern Brand with the Go Modern Brand.
Truckload of Options
Go Modern
Much like our More Room, More Flexibility spot, we wanted to create a little levity around the car buying process. In this spot we see a Truck buyer experiencing the ease of Go Modern as he selects his vehicle and drives off.
Go Modern Introduction
Go Modern
This is the spot that started it all. Bold, poppy, and willing to break the fourth wall, this commercial is a breath of fresh air in a sea of competitors ads.
