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- May 6, 2019
- 5 min
Broadcast Advertising: Back To The Future!
I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with...
- Jun 22, 2018
- 3 min
What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket
Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...
- Dec 1, 2016
- 2 min
The Relevancy of Radio
Is radio still relevant? In an ever-increasing digital marketing world, finding the right media mix for a successful automotive...
- Oct 26, 2016
- 3 min
Piggyback Power!
achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots...