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- Oct 2, 2019
- 4 min
Is Your Marketing Reaching The Older Consumer?
Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of...
- Sep 2, 2019
- 4 min
‘Medium and Message’ Magic!
Last month I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every...
- Aug 2, 2019
- 4 min
The Medium is The Message…But Creative is Still King!
Marshall McLuhan was a Canadian philosopher born in 1911. He passed in 1980 but his treatise on advertising set forth in 1964 is still...
- Jun 4, 2019
- 5 min
Bring Them to YOUR Website!
Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to...
- Aug 17, 2015
- 3 min
The Power of Managed Content
Today’s automobile retailers face incredible challenges managing the content of every marketing message disseminated over literally...