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- May 6, 2019
- 5 min
Broadcast Advertising: Back To The Future!
I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with...
- Apr 8, 2019
- 4 min
Media Report: Who Why What When Where!
Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or...
- Mar 3, 2019
- 6 min
The Power of Aggressive Broadcast Negotiation
This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...
- Dec 2, 2018
- 4 min
Power of the Spoken Word!
Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116...
- Sep 1, 2018
- 5 min
Phone Power!
There is a resurgence in the use of the telephone by customers seeking information on availability and pricing. While many thought the...