Search
- Mar 3, 2019
- 6 min
The Power of Aggressive Broadcast Negotiation
This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...
- Dec 2, 2018
- 4 min
Power of the Spoken Word!
Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116...
- Oct 2, 2018
- 5 min
Branding Secrets of ‘My Pal Sal’
As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York...
- Sep 1, 2018
- 5 min
Phone Power!
There is a resurgence in the use of the telephone by customers seeking information on availability and pricing. While many thought the...
- Jul 1, 2018
- 4 min
The Power of Internal Marketing
Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any...