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- Jan 3, 2020
- 2 min
Congrats to CBC’s #1 Clients!
By Matt Hayward CBC Automotive Marketing would like to congratulate our dealer-partners who are currently #1. We’re proud to be a small...
- Oct 2, 2019
- 4 min
Is Your Marketing Reaching The Older Consumer?
Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of...
- Sep 2, 2019
- 4 min
‘Medium and Message’ Magic!
Last month I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every...
- Aug 2, 2019
- 4 min
The Medium is The Message…But Creative is Still King!
Marshall McLuhan was a Canadian philosopher born in 1911. He passed in 1980 but his treatise on advertising set forth in 1964 is still...
- Jun 4, 2019
- 5 min
Bring Them to YOUR Website!
Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to...