Industry News

#1 new & #1 CPO Ford Dealer in the US – Brandon Ford & CBC!

By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...

The Power of Used Car Marketing!

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...

‘OVER-THE-TOP’ Advertising

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’. And in the process, discovered the world of...

More Success Secrets of Used Car Marketing

After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...

Advertise Used…Sell New!

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...

Branding Secrets of ‘My Pal Sal’

As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York...

The ‘BIG 5’ of Marketing Success!

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained...

The Power of Internal Marketing

Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any...

Your Best Advertising Target

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...

Platinum Rule Marketing!

The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12). The Platinum Rule is the...

Your People Are Your Brand

What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...

Tell Your Story!

First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have...

Free Educational Audio for Dealerships: Using Big Data to Your Advantage!

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...

Your BRAND is Either Growing…or You’re Going!

“Yesterday is history, tomorrow is a mystery and today is a gift; that’s why they call it the present.” -Eleanor Roosevelt Tomorrow, in...