Industry News

Sep 5, 2020
2 min

#1 new & #1 CPO Ford Dealer in the US – Brandon Ford & CBC!

By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...

Jun 17, 2020
4 min

Managing Your Automotive Dealership’s Online Reputation During COVID-19

Protecting your brand is essential for any business. But in the time of COVID-19, it’s more important than ever to pay extra attention to...

Jun 9, 2020
2 min

CBC Automotive Marketing Clients are Setting Records: May 2020

By Matt Hayward Although many experts agree the worst is now behind us for the auto industry, May 2020 was still a tough month across the...

Dec 1, 2019
4 min

The Power of Used Car Marketing!

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...

Oct 2, 2019
4 min

Is Your Marketing Reaching The Older Consumer?

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of...

Sep 2, 2019
4 min

‘Medium and Message’ Magic!

Last month I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every...

Aug 2, 2019
4 min

The Medium is The Message…But Creative is Still King!

Marshall McLuhan was a Canadian philosopher born in 1911. He passed in 1980 but his treatise on advertising set forth in 1964 is still...

Jun 4, 2019
5 min

Bring Them to YOUR Website!

Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to...

Feb 17, 2019
2 min

What You ‘Auto’ Know: Did Video Really Kill the Radio Star?

The marketing landscape is constantly evolving, and each year innovative media is unveiled with promises to reach your customer base in...

Oct 2, 2018
5 min

Branding Secrets of ‘My Pal Sal’

As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York...

Jun 22, 2018
3 min

What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket

Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...

Jun 1, 2018
4 min

Your Best Advertising Target

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...

Feb 28, 2018
4 min

5 Ways to Power-Up Your Advertising Effectiveness!

There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time...

Jan 2, 2018
2 min

Are Your Customers ‘Attitudinally Loyal’, And Why Should You Care? (Part 2)

(Part 2 of 2) Part 1 of this series discussed the differences between behavioral loyalty and attitudinal loyalty, and why...

Dec 31, 2017
4 min

Your People Are Your Brand

What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...

Dec 2, 2017
3 min

Click Thru Rate: The Building Block of Successful Digital Campaigns

Originally posted in AutoSuccess Online on 11/2/17 Digital marketing at its worst isn’t much better than putting up a billboard next to...

Oct 19, 2017
1 min

Free Educational Audio for Dealerships: Using Big Data to Your Advantage!

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...

Mar 11, 2017
5 min

Digital Dazzle: Optimize Your Advertising Digital Spend

It wasn’t that many years ago that 5-8% of the ad budget with E-mail and a website represented the lion’s share of a retail auto dealer’s...

Oct 11, 2016
4 min

Advertising In The Season of Politics

Business etiquette A rule of etiquette in business, at the dinner table, at the barbershop —is “never talk about religion or politics”....

Sep 8, 2016
3 min

Your Biggest, Best Sale Ever!

For most car dealers every weekend is a sale. The same basic offers with a different theme or tag-line. Unfortunately, the shoppers know...