Industry News

Sep 5, 2020
2 min

#1 new & #1 CPO Ford Dealer in the US – Brandon Ford & CBC!

By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...

Jul 24, 2020
3 min

Everything You Need to Know About Ford Co-Op

Are you overwhelmed by the thought of co-op? No worries. We’ll give you all the tips and tricks to get through it quickly and easily. The...

Jun 17, 2020
4 min

Managing Your Automotive Dealership’s Online Reputation During COVID-19

Protecting your brand is essential for any business. But in the time of COVID-19, it’s more important than ever to pay extra attention to...

Jun 10, 2020
4 min

Online Car-Buying is Here to Stay. Is Your Dealership On-Board?

By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers...

Jun 9, 2020
2 min

CBC Automotive Marketing Clients are Setting Records: May 2020

By Matt Hayward Although many experts agree the worst is now behind us for the auto industry, May 2020 was still a tough month across the...

Dec 1, 2019
4 min

The Power of Used Car Marketing!

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...

May 6, 2019
5 min

Broadcast Advertising: Back To The Future!

I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with...

Apr 8, 2019
4 min

Media Report: Who Why What When Where!

Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or...

Mar 3, 2019
6 min

The Power of Aggressive Broadcast Negotiation

This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...

Feb 2, 2019
4 min

‘OVER-THE-TOP’ Advertising

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’. And in the process, discovered the world of...

Jan 4, 2019
4 min

More Success Secrets of Used Car Marketing

After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...

Dec 2, 2018
4 min

Power of the Spoken Word!

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116...

Oct 30, 2018
4 min

Advertise Used…Sell New!

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...

Oct 5, 2018
2 min

#1 in the State in just 5 Months…Marc Motors CDJR & CBC!

By Matt Hayward In May 2018, construction was completed on the all-new Marc Motors CDJR in Sanford, ME and its doors opened for business....

Sep 1, 2018
5 min

Phone Power!

There is a resurgence in the use of the telephone by customers seeking information on availability and pricing. While many thought the...

Jul 27, 2018
6 min

The ‘BIG 5’ of Marketing Success!

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained...

Jul 1, 2018
4 min

The Power of Internal Marketing

Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any...

Jun 22, 2018
3 min

What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket

Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...

Jun 1, 2018
4 min

Your Best Advertising Target

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...

May 10, 2018
2 min

Data, a Dealership & Programmatic Display Walk into an Online Bar…

Data—what is it and how can we use it? The simple answer is, it’s everything and we can use it virtually any time. Too broad? Let us...