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- Feb 17, 2019
- 2 min
What You ‘Auto’ Know: Did Video Really Kill the Radio Star?
The marketing landscape is constantly evolving, and each year innovative media is unveiled with promises to reach your customer base in...
- Feb 2, 2019
- 4 min
‘OVER-THE-TOP’ Advertising
Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’. And in the process, discovered the world of...
- Jan 4, 2019
- 4 min
More Success Secrets of Used Car Marketing
After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...
- Oct 30, 2018
- 4 min
Advertise Used…Sell New!
One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...
- Jul 27, 2018
- 6 min
The ‘BIG 5’ of Marketing Success!
The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained...