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- Sep 5, 2020
- 2 min
#1 new & #1 CPO Ford Dealer in the US – Brandon Ford & CBC!
By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...
- Jul 24, 2020
- 3 min
Everything You Need to Know About Ford Co-Op
Are you overwhelmed by the thought of co-op? No worries. We’ll give you all the tips and tricks to get through it quickly and easily. The...
- Dec 1, 2019
- 4 min
The Power of Used Car Marketing!
This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...
- Oct 5, 2018
- 2 min
#1 in the State in just 5 Months…Marc Motors CDJR & CBC!
By Matt Hayward In May 2018, construction was completed on the all-new Marc Motors CDJR in Sanford, ME and its doors opened for business....
- Jun 22, 2018
- 3 min
What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket
Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...
- Jun 1, 2018
- 4 min
Your Best Advertising Target
What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...
- Apr 1, 2018
- 5 min
Mastering ‘Experiential’ Marketing!
The word ‘experiential’ is a Latin word from the 1600s relating to our actions from ‘learned’ experiences. From a customer’s...
- Feb 28, 2018
- 4 min
5 Ways to Power-Up Your Advertising Effectiveness!
There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time...
- Jan 31, 2018
- 4 min
Advertising Your Tech-spertise!
Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the...
- Dec 31, 2017
- 4 min
Your People Are Your Brand
What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...
- Dec 2, 2017
- 3 min
Click Thru Rate: The Building Block of Successful Digital Campaigns
Originally posted in AutoSuccess Online on 11/2/17 Digital marketing at its worst isn’t much better than putting up a billboard next to...
- Nov 28, 2017
- 4 min
Professional Voice-Over Secrets
If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone...
- Oct 19, 2017
- 1 min
Free Educational Audio for Dealerships: Using Big Data to Your Advantage!
By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...
- Feb 4, 2017
- 2 min
Must-See TV Media Buys
The Super Bowl. Must-see movie of the year. Award show season. How do you know if it’s worth the extra cash to run within high profile...
- Jul 19, 2016
- 5 min
In-House vs. Out-House Advertising
Twenty five years ago a dealer client of the ad agency I founded told a friend that he had two advertising agencies…in-house (and as he...