Search
- Sep 5, 2020
- 2 min
#1 new & #1 CPO Ford Dealer in the US – Brandon Ford & CBC!
By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...
- Dec 1, 2019
- 4 min
The Power of Used Car Marketing!
This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...
- Oct 5, 2018
- 2 min
#1 in the State in just 5 Months…Marc Motors CDJR & CBC!
By Matt Hayward In May 2018, construction was completed on the all-new Marc Motors CDJR in Sanford, ME and its doors opened for business....
- Oct 2, 2018
- 5 min
Branding Secrets of ‘My Pal Sal’
As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York...
- Feb 28, 2018
- 4 min
5 Ways to Power-Up Your Advertising Effectiveness!
There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time...
- Feb 2, 2018
- 3 min
Automotive Marketing Insights: Using Promotion Extensions to Dramatically Increase Click Thru Rates
By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the...
- Jan 2, 2018
- 2 min
Are Your Customers ‘Attitudinally Loyal’, And Why Should You Care? (Part 2)
(Part 2 of 2) Part 1 of this series discussed the differences between behavioral loyalty and attitudinal loyalty, and why...
- Dec 31, 2017
- 4 min
Your People Are Your Brand
What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...
- Oct 27, 2017
- 4 min
Tell Your Story!
First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have...
- Oct 19, 2017
- 1 min
Free Educational Audio for Dealerships: Using Big Data to Your Advantage!
By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...
- Aug 25, 2017
- 4 min
Advertising ‘Attitude’ is Everything!
In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the inflection, the...
- Sep 8, 2016
- 3 min
Your Biggest, Best Sale Ever!
For most car dealers every weekend is a sale. The same basic offers with a different theme or tag-line. Unfortunately, the shoppers know...
- May 3, 2016
- 4 min
Welcome Wagon Marketing
Everyone likes a warm welcome…especially in new surroundings. Research has clearly demonstrated that a customer who has an exceptional...
- Apr 21, 2016
- 4 min
The Power of Passionate Fanatics!
What is an Ambassador Customer? Every good dealer has a number of ‘Ambassador’ customers. These customers are ‘off the scale’ satisfied....