CBC Automotive Marketing

Blog

Jim Boldebook

Power of Personal Touch!

Obviously CSM management systems have a valid role in control and process discipline for most dealerships, but the moment these systems disable the ‘personal touch’ some customers expect, they can also damage the personal loyalty connection.  Read More

Utilizing Video in Automotive Marketing

There’s no question that video is the most powerful medium the earth has ever seen to get a message across to a lot of people in a very short time.  So why aren’t you using it everywhere you possibly can?  Especially on your website.  So let’s take a look at three ways you can incorporate video into your marketing efforts to make you stand out.  Read More

Ad Talk with Jim Boldebook : Un-Social Media

Jim & Dana discuss the power of social media to both help and hurt the dealership, and give some great pointers for training your staff on acceptable social media use in the dealership. Get control of the social media channels all around you, before you go viral...in a bad way!  Read More
Red Corvette GM

Amidst recalls, GM sales are up!

In the middle of congressional grilling and mounting recalls, GM’s March sales are up! While most of the industry was on pins and needles yesterday over a computer glitch that...  Read More

Smiling for Sales Success – April Adtalk

A ‘smile’ is a critical component to successful sales negotiation. A smile engenders confidence, honesty, acceptance and trust. A smile is ‘welcoming’ body language understood in any language or dialect....  Read More
Portland Street Honda Branding

Portland Street Honda – A Success Story

What’s it take to double sales and become the #3 Honda dealer in Canada? If you’re Portland Street Honda in Dartmouth, Nova Scotia the answer is CBC Advertising. —and we’re proud to play a small part in their large success. Portland Street Honda partnered with CBC for all their advertising needs in 2007, and in just a few short years have grown to become one of Canada’s Top 3 Honda dealers!  Read More
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