CBC Automotive Marketing Blog

Branding Secrets of ‘My Pal Sal’

October 2, 2018

As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York City, Patsy’s on West 56th St. It... Read More

Congrats to Sisk Auto Mall on an All-Time Record Month in 8 Categories!

September 7, 2018

CBC Automotive Marketing would like to congratulate Sisk Auto Mall in Hopkinsville, KY on their all-time record month in August 2018, where they set a new high-water mark in EIGHT different categories!... Read More

Phone Power!

September 1, 2018

There is a resurgence in the use of the telephone by customers seeking information on availability and pricing. While many thought the use of email, texting and website inquiries would... Read More

The ‘BIG 5’ of Marketing Success!

July 27, 2018

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained our salespeople on ‘selling’ the USP... Read More

What You ‘Auto’ Know: How to Live Happily Ever After With Your Agency

July 21, 2018

As a media buyer who deals exclusively with automotive clients, I understand the tremendous pressure dealerships are under to keep budgets in line. There’s a constant push and pull from... Read More

The Power of Internal Marketing

July 1, 2018

Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any marketing investment you make.... Read More

What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket

June 22, 2018

Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The choices today are seemingly... Read More

Your Best Advertising Target

June 1, 2018

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people you consider your ‘best’ customer! Because the... Read More

Data, a Dealership & Programmatic Display Walk into an Online Bar…

May 10, 2018

Data—what is it and how can we use it? The simple answer is, it’s everything and we can use it virtually any time. Too broad? Let us break it down... Read More

Platinum Rule Marketing!

April 28, 2018

The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12). The Platinum Rule is the reality of customer... Read More