The Basics of OTT with CBC
By now most dealers have heard the acronym “OTT” thrown around during numerous media pitches. OTT is a medium that started to emerge a few years ago, but with the...
Read More
How to Perfect Your Upcoming Dealership Video Shoot
Good preparation leads to good results. That’s especially true when it comes to coordinating production shoots at your dealership. Being informed and ready for shoot day is the most important...
Read More
What You Need to Know About Automotive Advertising Compliance for Nissan Dealerships
Each automotive manufacturer advertising program is different. In this article, we will explore Nissan – a manufacturer that runs a compliance system broken out into two important sections. The...
Read More
CBC Automotive Marketing Clients’ Success Continues in September!
By Matt Hayward Despite the current challenging times, many CBC clients continued to have great sales numbers in September, just as they did in March, April, May, June, July and...
Read More
Keep Your Dealership’s Marketing Expectations in Check
If you’ve spent any time in the car business, you’ve experienced the customer who visits your dealership and wants the “Premier Platinum Executive Edition” of the latest model in your...
Read More
A Quick Guide to Basic Digital Marketing Terms and Definitions for Car Dealers
Welcome to the wide world of Digital Marketing! As you probably know, Digital Marketing uses the Internet, e-mail, social media, mobile devices, search engines and more to get a marketing...
Read More
Why Your Dealership Needs an Automotive Marketing Agency More Than Ever
By Matt Hayward Just 7 months ago, it was business as usual in the retail auto industry. We all know what happened next. Since early March 2020 with the onset...
Read More
CBC Automotive Marketing Clients are Setting Records: August 2020
By Matt Hayward Despite the challenging times we all find ourselves in, many CBC clients continued to have great sales numbers in August, just as they did in March, April,...
Read More
#1 new & #1 CPO Ford Dealer in the US – Brandon Ford & CBC!
By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford dealer in the United...
Read More
Media Buying 101 – Basic Terms & Definitions
There’s a vast amount of advertising jargon out there, and it can be intimidating when you hear terms you are unfamiliar with. This can also lead to miscommunications that create...
Read More