CBC Automotive Marketing Blog

A Quick Guide to Basic Digital Marketing Terms and Definitions for Car Dealers

September 23, 2020

Welcome to the wide world of Digital Marketing! As you probably know, Digital Marketing uses the Internet, e-mail, social media, mobile devices, search engines and more to get a marketing... Read More

Why Your Dealership Needs an Automotive Marketing Agency More Than Ever

September 14, 2020

By Matt Hayward Just 7 months ago, it was business as usual in the retail auto industry. We all know what happened next. Since early March 2020 with the onset... Read More

CBC Automotive Marketing Clients are Setting Records: August 2020

September 8, 2020

By Matt Hayward Despite the challenging times we all find ourselves in, many CBC clients continued to have great sales numbers in August, just as they did in March, April,... Read More

#1 new & #1 CPO Ford Dealer in the US – Brandon Ford & CBC!

September 5, 2020

By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford dealer in the United... Read More

Media Buying 101 – Basic Terms & Definitions

September 3, 2020

There’s a vast amount of advertising jargon out there, and it can be intimidating when you hear terms you are unfamiliar with. This can also lead to miscommunications that create... Read More

Share of Market and Share of Mind: The Keys to Your Dealership’s Marketing Message

September 1, 2020

The best advertising campaigns have two message components: “Share of Market” and “Share of Mind”. The Share of Market component generates excitement; a call to action…today! This message... Read More

Five Signs You Need a New Marketing Agency at Your Dealership

August 28, 2020

Whether you have worked with your current agency for five months or five years, when is it time to pull the plug and hire a new automotive marketing agency? Is... Read More

Dealing with a COVID-19 Outbreak at Your Dealership

August 19, 2020

We’re now months into our shared COVID reality. Customers don’t expect businesses to be perfect, but they do expect them to pragmatic, disciplined and honest in doing their part to... Read More

Everything You Need to Know About FCA Co-Op for Chrysler-Dodge-Jeep-Ram-Fiat Dealerships

August 12, 2020

Every automotive manufacturer advertising co-op program is different. If you’re new to FCA co-op, or just doing research, here’s everything you need to know to get started. The Basics... Read More

CBC Automotive Marketing Clients are Setting Records: July 2020

August 5, 2020

By Matt Hayward Many CBC clients continued to buck the COVID-19 sales trend in July, just as they did in March, in April, in May and in June! In fact,... Read More