CBC Automotive Marketing


Branding Secrets of ‘My Pal Sal’

As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York City, Patsy’s on West 56th St. It...  Read More

Phone Power!

There is a resurgence in the use of the telephone by customers seeking information on availability and pricing.  While many thought the use of email, texting and website inquiries would...  Read More

The ‘BIG 5’ of Marketing Success!

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand!  Why do people buy from you?  For decades we’ve trained our salespeople on ‘selling’ the USP...  Read More

The Power of Internal Marketing

Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any marketing investment you make....  Read More

Your Best Advertising Target

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people you consider your ‘best’ customer!  Because the...  Read More
Jim Boldebook

Platinum Rule Marketing!

The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12).  The Platinum Rule is the reality of customer...  Read More
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