CBC Automotive Marketing Blog

Matt Hayward in Maine is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, an ad agency working across the United States with successful dealerships and dealership groups.

Why Do Market Research at Your Dealership or Group?

November 30, 2020

Over the years, many auto dealers have asked, “Why should I invest in market research? Is it worth it? Can I afford it?” In most cases, the answer is the... Read More

Can an Agency Work with My In-Dealership Marketing Team?

November 24, 2020

YES!! That’s it. That’s the blog. (Just kidding.) Having an in-house marketing team and an agency may feel complicated and / or repetitive, but it’s a combination that can work... Read More

The Digital Metrics That Matter for Dealerships

November 13, 2020

When it comes to metrics and analytics, digital marketing for automotive dealers can often seem like an overwhelming maze of numbers and statistics. If those endless numbers and Excel sheets... Read More

CBC Automotive Marketing Clients’ Success Continues in October!

November 6, 2020

By Matt Hayward Despite the current challenging times, many CBC clients continued to have great sales numbers in October, just as they did in March, April, May, June, July, August... Read More

7 Tips for More-Productive Digital Vendor Meetings

November 3, 2020

Going into a meeting (whether in-person, online, or on a call) with a digital vendor can seem daunting for some automotive dealership teams. But the good news is that it... Read More

Guidelines for Building a Successful Automotive Marketing Strategy

October 30, 2020

In my time as a marketing professional, I have heard a lot of interesting phrases thrown around by clients: “We need something that will go viral!” “Let’s just toss... Read More

The Basics of OTT with CBC

October 21, 2020

By now most dealers have heard the acronym “OTT” thrown around during numerous media pitches. OTT is a medium that started to emerge a few years ago, but with the... Read More

How to Perfect Your Upcoming Dealership Video Shoot

October 14, 2020

Good preparation leads to good results. That’s especially true when it comes to coordinating production shoots at your dealership. Being informed and ready for shoot day is the most important... Read More

What You Need to Know About Automotive Advertising Compliance for Nissan Dealerships

October 8, 2020

Each automotive manufacturer advertising program is different. In this article, we will explore Nissan – a manufacturer that runs a compliance system broken out into two important sections. The... Read More

CBC Automotive Marketing Clients’ Success Continues in September!

October 7, 2020

By Matt Hayward Despite the current challenging times, many CBC clients continued to have great sales numbers in September, just as they did in March, April, May, June, July and... Read More