CBC Automotive Marketing Blog

Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.

Conduct a baseline evaluation of marketing process

March 15, 2013

For you political aficionados who recall political adviser James Carville’s “It’s the ECONOMY..stupid!” tag line, you may also remember the marketing clout of that ‘in your face’ edict that helped... Read More

The Power of Personal Branding: Facebook Personal Branding for Auto Salespeople

February 14, 2013

My January Dealer Magazine article, Me Incorporated, the Power of Personal Marketing received tremendous response from readers, not just dealers, but managers, salespeople and media professionals. As many of you know I’ve... Read More

The Power of Motivation: Connecting Marketing to Sales in Auto Dealerships

January 17, 2013

Internalizing motivation of ‘external marketing efforts’ is such an important concept that I’m following last month’s Dealer Magazine ‘Power of Motivation’ article with some additional thoughts from a good friend... Read More

The Power of Motivation: A Few Words from Zig Ziglar

December 4, 2012

Many in our industry were deeply moved by the passing of a true motivational leader, Zig Ziglar, this past November. I thought I’d honor Zig, with a few thoughts on... Read More

Two Great New Reads on Advertising

January 24, 2011

Of the 20 books I’ve read on advertising in the past year, two stand out as must reads for anyone involved in dealership marketing. The first is ‘Cashvertising’ by Drew... Read More

Advertising Opportunities

December 6, 2010

A little secret. For almost 20 years some of America’s best dealers have been writing these advertising columns, letting me take the credit. I’ve developed an informal roundtable of some... Read More

Media Madness 2011

November 16, 2010

The question I’m asked most often is “What advertising mediums should I use, and what percentage of my total ad spend should they be?” Unfortunately, it’s not an easy ‘one... Read More

Millennial Madness versus Baby Boomers: Auto Dealer Marketing

June 1, 2010

The eternal infatuation with marketing to the young is driving many dealers down the wrong marketing highway. I counted nearly 35 articles related to Millennial Marketing in my inbox this... Read More

What to say in auto advertising and how to say it

March 26, 2010

I’m a certified research nut. And my friends at the Center for Media Research (mediapost.com) keep my in-box filled with great stuff from resources all over the world. Case in... Read More

Auto Advertising: 10 Best Reads

March 1, 2010

Several years ago I shared my 10 favorite advertising/marketing books and got some great feedback from readers who bought and read many of them. Let’s update that list to 2010... Read More