CBC Automotive Marketing Blog

Stay Focused On More Effective Auto Advertising

July 26, 2009

I know that a number of factory folks read my advertising articles in Dealer Magazine as I receive frequent emails, some good, some bad, and have actually developed an E-mail... Read More

Auto Advertising – 30-Second Ad Challenge

June 19, 2009

Given the chance, what would each and every employee of your organization say in a thirty-second advertisement? My friend Roy, General Manager of an import dealership in the southwest recently... Read More

Auto Advertising Nudge for Purchasers to Buy

May 25, 2009

There are millions of potential car buyers waiting pensively for a ‘sign’ that this is the right time to buy. They’re waiting for someone to say “it’s okay!” They’re waiting... Read More

Research Increases ROI on Auto Advertising

April 23, 2009

There was a time when ‘throwing your advertising budget dollars against the wall’ might yield a reasonable return on investment. Newspaper was a powerful information format for potential shoppers. Electronic... Read More

Advertising: Your Auto Brand is Your Only Blue Sky

February 19, 2009

It’s been a long time since we’ve heard the expression ’blue sky’ in the sale of automobile dealerships. At one time ’blue sky’ was the amount of money a buyer... Read More

Back to Basics Advertising and Creative Strategies

November 26, 2008

“I just don’t know what our message is anymore,” said a California dealer. “Every trick, every con, every hook, every promotion conceivable is being used by someone in our market”.... Read More

10 Auto Advertising Rules – Begin with a Budget, Stick with it

October 12, 2008

As I sat down to write this article, an e-mail popped up in my inbox from a dealer friend who was a long time client of the advertising agency I... Read More

Characteristics of top automotive salespeople

September 22, 2008

Last month I had an opportunity to chat with a diverse group of dealers in a small workshop setting about advertising and overall marketing strategies. We talked about broadcast and... Read More

Reorganizing Advertising Budgets Based on What is Important to Customers

August 26, 2008

"What should I be doing with my advertising?" "How much should I be spending on digital marketing?" "How can I increase traffic on trucks?" These were some of the questions... Read More

7 Ways to Supercharge Your Advertising Effectiveness

June 29, 2008

Since advertising is just one facet of marketing, let me put my ‘marketeer´ hat on to share some ideas on overall marketing strategy for challenging times. This is no time... Read More