By Matt Hayward – Director of Business Development
with Joe Schena – Director of Operations
We’d like to congratulate Mark Dodge Chrysler Jeep Ram in Lake Charles, Louisiana! Despite being located in 173rd-largest DMA in the US, Mark DCJR is the #1 volume new Chrysler Dodge Jeep Ram dealer in the country for all of 2022 year-to-date, and for 8 of the last 11 individual months – most recently August, 2022!
While Mark DCJR and CBC Automotive Marketing have enjoyed a strong partnership for over 20 years, in 2017 Mark DCJR decided to chart a new course, prioritizing increasing sales volume and market share. This required a total reorganization from the ground up.
To accomplish it, Mark DCJR worked with CBC to reorganize their business on the dealership side to support their volume pursuits. At the same time, CBC began a deep audit to reevaluate every marketing dollar invested across all marketing partners – including not only CBC-controlled marketing but 3rd party vendors and factory-placed marketing as well. CBC also reevaluated Mark DCJR’s creative strategy. No stone was left unturned in the effort to make sure every dollar being invested in Mark DCJR’s marketing was efficiently working towards their new goals.
Through the hard work of the Mark DCJR Team every day, combined with the hard work of the CBC Team on the marketing side, today Mark DCJR is the:
– #1 volume Chrysler Dodge Jeep Ram dealership in the United States for all of 2022 year-to-date, and 8 of the last 11 individual months!
– #1 volume new-vehicle dealer (for any brand) in Louisiana for all of 2021, despite being located in Louisiana’s 6th-largest city!
– #1 volume new CDJR dealer in the Southwest Business Center for all of 2021; the first Louisiana dealer to ever do it!
– #1 volume Chrysler Dodge Jeep Ram factory order dealership in the United States for all of 2021!
With a clear objective combined with a thorough, integrated strategy both in the dealership and in their marketing, Mark DCJR is making the most of a challenging market environment and outpacing all of their competition.
The Team at CBC Automotive Marketing is proud to be a small part of Mark Dodge Chrysler Jeep Ram’s big success!
Whether you’re a good dealer looking to get better, or a great dealer looking to be #1, CBC can help. Reach out below and get your free consultation today!
Matt Hayward is Director of Business Development and a Senior Account Manager at CBC Automotive Marketing, a Maine ad agency working across the United States with successful dealerships and dealership groups.